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Country branding; nation branding; archaeological and cultural heritage image; competitive country brand identity; community engagement; visitor experience
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Cultural heritage and nation branding – multi stakeholder perspectives from Portugal
Helena Nobre
Ana Sousa
Journal of Tourism and Cultural Change, 2022. doi:10.1080/14766825.2021.2025383
Country branding
nation branding
archaeological and cultural heritage image
competitive country brand identity
community engagement
visitor experience
Journal
Journal of Tourism and Cultural Change
© 2022 Informa UK Limited, trading as Taylor & Francis Group
1476-6825
1747-7654
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