نمونه متن انگلیسی مقاله
This study aims to investigate the association between two important personality traits (extraversion and neuroticism) and social media addiction (SMA) through social media usage (SMU) while considering the important moderating role of life satisfaction. We collected data from 623 university students in Pakistan through an electronic survey. SmartPLS software was utilized to perform partial least squares – structural equation modeling (PLS-SEM) analyses to verify our proposed model. The results revealed a significant direct association between extraversion and social media addiction whereas social media usage partially mediates this relationship. However, the direct relationship between neuroticism and social media addiction was not found significant but was fully mediated by social media usage. In addition, life satisfaction revealed no moderating effect on the relationship between extraversion, neuroticism, and social media addiction. Our results contribute to the prior studies that intensity of using social media for whatever purpose leads to social media addiction; life satisfaction does not play any role in social media addiction. Limitations and directions for future research are discussed.
SMA is becoming a major problem worldwide. This can be termed as excessive use of social media (Przepiorka & Blachnio, 2016). Griffiths and Kuss (2017) define that “social media refers to the web 2.0 capabilities of producing, sharing, and collaborating on the online content (i.e. usergenerated content, implying a social element)”. There are several social media sites, such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, YouTube, and Google (Top, 2018), and the use of social media has become a common platform (Kuss & Griffiths, 2017; Perrin & Anderson, 2019) for communicating with friends, relieving boredom, entertainment, meeting new people, and alleviating loneliness (Desjarlais, 2019). A large number of studies have reported the primary motivations for using the social media (Facebook, Instagram, Snapchat, and YouTube), which include entertainment, self-expression, documentation, social interaction, creativity, modality agency, content creation, and viewing (Alhabash & Ma, 2017; Griffiths & Kuss, 2017; Haridakis & Hanson, 2009; Khan, 2017; Kuss & Griffiths, 2011; Whiting & Williams, 2013).
To conclude, this study enriches the literature concerning personality traits and SMA by exploring the impact of personality traits on SMA and further ascertained the mediating role of SMU. The study found that extreme usage of social media is a factor that leads people to SMA. Further, the moderating role of life satisfaction concludes that to be satisfied and dissatisfied in life does not bring any changes on the linkage amid personality traits and SMA because life satisfaction neither strengthens nor weakens the association between personality traits and SMA.