نمونه متن انگلیسی مقاله
Emotions are a complex phenomenon that entails a tricky problem regarding the measurement. To partially overcome this question, we assess emotions both using self‐report and measures commonly used in neuromarketing. This study assesses the accuracy of the recall after 4 months regarding two social advertising videos about female genital mutilation. Forty female participants were recruited. The skin conductance trend of the participants is different when viewing the two videos. The majority of participants (94.9%) reported that the two videos elicited different emotions (sadness for the first video and anger for the second one). Furthermore, according to arousal and valence model, these data are consistent with the literature that underlines the importance of psychophysiological indexes in measuring emotions and their associations with memory performances.
Social advertisings (ads) are commonly designed to influence the voluntary or involuntary behaviour of a target audience in order to improve the welfare of individuals and society (Donovan & Henley, 2003) according to the idea of libertarian paternalism (Sunstein & Thaler, 2003). The success of public health interventions, especially those promoting behavioural change, rests on effective communication (Russo, 2011). The purpose of the present study is to analyse the recall accuracy of two social advertising videos that used two different communication strategies, that is, violent and nonviolent code.