اقدامات آنلاین و ترکیب تجربه قبلی برای تأثیرگذاری در فعالیت جمعی آینده
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اقدامات آنلاین و ترکیب تجربه قبلی برای تأثیرگذاری در فعالیت جمعی آینده

عنوان فارسی مقاله: اقدامات آنلاین، ادراکات کارآیی و ترکیب تجربه قبلی تا تأثیرگذاری در فعالیت جمعی آینده
عنوان انگلیسی مقاله: All click, no action? Online action, efficacy perceptions, and prior experience combine to affect future collective action
مجله/کنفرانس: کامپیوترها در رفتار انسان - Computers in Human Behavior
رشته های تحصیلی مرتبط: مهندسی فناوری اطلاعات
گرایش های تحصیلی مرتبط: اینترنت و شبکه های گسترده
کلمات کلیدی فارسی: اقدام جمعی، فعالیت، رسانه های اجتماعی، slacktivism، کارایی مشارکتی
کلمات کلیدی انگلیسی: collective action، activism، social media، slacktivism، participative efficacy
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journal List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.chb.2018.09.007
دانشگاه: College of Life and Environmental Sciences - University of Exeter - Washington Singer Building - UK
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 4/198 در سال 2017
شاخص H_index: 123 در سال 2019
شاخص SJR: 1/555 در سال 2017
شناسه ISSN: 0747-5632
شاخص Quartile (چارک): Q1 در سال 2017
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 41
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
کد محصول: E10704
فهرست انگلیسی مطالب

Abstract


1- The ‘slacktivism’ effect


2- Method


3- Results


4- Discussion Funding


References

نمونه متن انگلیسی مقاله

Abstract


Social media is increasingly used for social protest, but does internet-enabled action lead to ‘slacktivism’ or promote increased activism? We show that the answer to this question depends on prior level of activism, and on beliefs about the effectiveness of individual contribution to the collective campaign. Internet-enabled action was varied quasi-experimentally, with participants (n = 143) choosing whether or not to share a campaign on social media. Participants were then informed that sharing on social media had a big (high action efficacy) or small (low action efficacy) impact on achieving the campaign's goal. Prior levels of activism were measured before the experiment, and general levels of collective action were measured one week after the experiment. Taking internet-enabled action for one campaign increased future activism for other campaigns – but only in individuals who were already active and who perceived their actions to be an effective contribution to the campaign.


The ‘slacktivism’ effect


Collective action is as a key strategy for social change (Ellemers, van Knippenberg, & Wilke, 1990). Historically, collective action has commonly involved high-threshold activities, such as strikes and boycotts, which are typically perceived as effective for advancing social change (Vaccari et al., 2015). However, collective action varies in form and effectiveness; Wright, Taylor, and Moghaddam (1990, p. 995) suggest that ‘A group member engages in collective action anytime that he or she is acting as a representative of the group and the action is directed at improving the condition of the entire group’. With the ubiquity of the internet, early research was hopeful that technological advances would further advance social change (e.g., Shah, Cho, Eveland, & Kwak, 2005). Specifically, online forms of collective action, such as ‘liking’ a page on social media – also referred to as internet-enabled actions (e.g., Morozov, 2011) to acknowledge their physical footprint – are often seen as methods for mass mobilisation due to their low-threshold nature (Karpf, 2010). Consistent with this view, existing research has demonstrated that online participation can facilitate future collective action, at least under certain conditions (e.g., Kende et al., 2016). However, in contrast to this optimistic perspective, other researchers have characterised internet-enabled action as low-efficacy, token support or lazy activism (e.g., Christensen, 2011; Kristofferson, White, & Peloza, 2014; Morozov, 2011). The slacktivism hypothesis embodies this view, suggesting that internet-enabled actions inhibit future engagement (for a review, see Fuchs, 2014, Ch. 8). Consistent with the slacktivism hypothesis, Schumann and Klein (2015) found that engaging in online action inhibits offline participation for the same cause due to the feeling of making a satisfactory contribution to the group.

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