تداخل سازنده با تصمیم گیری در مورد کیفیت
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تداخل سازنده با تصمیم گیری در مورد کیفیت

عنوان فارسی مقاله: تداخل سازنده با تصمیم گیری در مورد کیفیت تحت تقاضای اطلاعات نامتقارن
عنوان انگلیسی مقاله: Manufacturer encroachment with quality decision under asymmetric demand information
مجله/کنفرانس: مجله اروپایی تحقیق در عملیات - European Journal of Operational Research
رشته های تحصیلی مرتبط: مهندسی صنایع
گرایش های تحصیلی مرتبط: لجستیک و زنجیره تامین
کلمات کلیدی فارسی: مدیریت زنجیره تامین، تحرک، اطلاعات نامتقارن، کیفیت محصول، بازی سیگنالینگ
کلمات کلیدی انگلیسی: Supply chain management، Encroachment، Asymmetric information، Product quality، Signaling game
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journal List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.ejor.2018.08.002
دانشگاه: College of Management and Economics - Tianjin University - China
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 3/632 در سال 2017
شاخص H_index: 211 در سال 2019
شاخص SJR: 2/437 در سال 2017
شناسه ISSN: 0377-2217
شاخص Quartile (چارک): Q1 در سال 2017
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 47
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
کد محصول: E10785
فهرست انگلیسی مطالب

Abstract


1- Introduction


2- Literature review


3- The model


4- Analysis


5- Extension: Alternative timing of quantity decisions


6- Conclusion


References

نمونه متن انگلیسی مقاله

Abstract


This paper investigates manufacturer encroachment with both endogenous quality decision and asymmetric demand information to examine the effects of encroachment and information structure on quality and profits for chain members. Manufacturer encroachment results in a signaling game where at equilibrium the retailer has to distort the order quantity downward under low market size. Our result shows that encroachment leads to a lower quality when the manufacturer’s direct selling cost is intermediate. The manufacturer always benefits from encroachment, and the retailer benefits from encroachment under an intermediate direct selling cost of the manufacturer since she can deter the manufacturer from selling directly to avoid channel competition. Results provide several information management implications. Compared to the full and no information cases, asymmetric information may increase quality when direct selling is relatively efficient while decrease quality otherwise. The manufacturer may prefer to keep information disadvantages when his direct selling cost is relatively large and the prior probability of large market size is high. Additionally, the informed retailer may be willing to share information to avoid the unexpected order quantity downward distortion in the case of asymmetric information when direct selling is efficient. As a result, the chain members reach a consensus on information sharing when the manufacturer’s direct selling cost is quite small or relatively large.


Introduction


The rapid development of e-commerce has enabled many manufacturers to build online channels and sell products directly to consumers, aside from the existing traditional channel where products are sold through a retailer (Tedeschi, 2000). Such phenomenon of manufacturers establishing online channels is usually termed as “manufacturer encroachment”, which has been observed in a variety of industries (Tannenbaum, 1995). For instance, a great deal of electronic product makers, e.g., Apple and HP, sell their products through both third-party retail stores and their own websites (Chen et al., 2017). Another example is in the apparel and fashion industry, manufacturers, such as Nike, Adidas, Coach, also develop dual-channel supply chains consisting of both direct and retail channels (Li et al., 2015). Manufacturer encroachment gives rise to channel competition between the upstream manufacturer and the downstream retailer. To manage these dual distribution channels successfully, different manufacturers have adopted a variety of strategies (Wang et al., 2017). In order to avoid potential channel conflict, manufacturers, such as Daimler, Nikon, and Rubbermaid, only use the online direct channel as a virtue showroom to provide users with product information and in-stock information of nearby retail stores without offering any products in the direct channel. In addition, as quality plays a paramount role in product design of a manufacturer (Jerath et al., 2017), different channel structures may be applied to different levels of product quality (Chen et al., 2017). A survey in 2014 indicated that 47% of 67 US sales channel managers held the opinion that opening a direct online channel is beneficial for product quality improvement (Forrester Research, Inc., 2014). In apparel industry, it is shown that the transition to a dual-channel setting with both retail and direct channels could allow a manufacturer to deliver a better quality product (Mount, 2013). As a result, a question naturally arises that will manufacturer encroachment always increase product quality.

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