دانلود مقاله روزنامه نگاران و متخصصان روابط عمومی
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دانلود مقاله روزنامه نگاران و متخصصان روابط عمومی

عنوان فارسی مقاله: روزنامه نگاران و متخصصان روابط عمومی: یک تحلیل همگانی
عنوان انگلیسی مقاله:  Journalists and public relations specialists: A coorientational analysis
مجله/کنفرانس: Public Relations Review
رشته های تحصیلی مرتبط: علوم ارتباطات اجتماعی
گرایش های تحصیلی مرتبط: روابط عمومی
کلمات کلیدی فارسی:  متخصصان روابط عمومی، روزنامه نگاران، مدل Cooorientation ، حرفه
کلمات کلیدی انگلیسی: Public relations specialists, Journalists, Cooorientation model, Profession
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.pubrev.2016.03.007
دانشگاه:  گروه بازاریابی، دانشکده اقتصاد و تجارت، دانشگاه زاگرب، کرواسی
صفحات مقاله انگلیسی: 8
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2016
ایمپکت فاکتور: 1.537 در سال 2017
شاخص H_index: 60 در سال 2019
شاخص SJR: 0.809 در سال 2017
شناسه ISSN: 0363-8111
شاخص Quartile (چارک): Q2 در سال 2017
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
کد محصول: E4842
بخشی از مقاله (انگلیسی)

Introduction

In a rapidly changing media landscape, the question is—how are technological, economic and political developments affecting journalism and public relations? Some scholars predict that such changes of position present a threat to the communications field in general (Mellado & Hanusch, 2012). Here we try to explore this issue further.

Journalists and public relations professionals have had a difficult, interdependent and always complicated relationship. The old, often mentioned statement that journalists treat public relations with contempt still seems relatively common. While public relations as a profession shows growth in many areas, journalists are having a hard time with increased work hours, decreased salary, lowered status, job satisfaction and burnout (Yun & Yoon, 2011). Some authors believe that this type of work environment adds to their antagonism towards public relations (DeLorme & Fedler, 2003; Yun & Yoon, 2011). On the other hand, it is possible that these negative opinions have roots in the differing goals, incompatible values and conflicting ethics of the two professions (Mellado & Hanusch, 2012). While there is some evidence of similarities in professional values (Curtin, 1999; Nejiens & Smit, 2006), other studies have shown that public relations practitioners are less negative about journalists (Nejiens & Smit, 2006).

However, in spite of their differences, the growing dependence of both professions on each other once again raises the question of how journalists and public relations professionals perceive and evaluate each other (Nejiens & Smit, 2006). Are journalist’s views of public relations professionals really as negative as previous research shows? Are public relations practitioners more positive in their perceptions of journalists? It seems that lasting issues of both professions feeling misjudged could be reduced by a higher level of understanding and knowing each other better. There have been a few studies which applied coorientational theory to test public relations practitioners’ and journalists’ views toward each other (Shaw & White, 2004; Stegall & Sanders, 1986; Yun & Yoon, 2011). Here, we propose to build on some of these studies and examine various elements of this complex relationship. How do public relations professionals perceive journalists and vice versa? Is their view of the other profession connected to their own job satisfaction? How do both professions perceive their influence on the reputation of various organizations and how do they estimate the influence the other profession has?