مقاله انگلیسی هوش مصنوعی و استراتژی کسب و کار به سمت تحول دیجیتالی
Abstract
Keywords
Introduction
Materials and Methods
Results
Conclusions
Appendix
References
Abstract
In the past decade, current literature and businesses have drawn attention to Artificial Intelligence (AI) tools and in particular to the advances in machine learning techniques. Nevertheless, while the AI technology offers great potential to solve difficulties, challenges remain implicated in practical implementation and lack of expertise in the strategic usage of AI to create business value. This paper aims to implement a systematic literature review analyzing convergence of the AI and corporate strategy and develop a theoretical model incorporating issues based on the existing research in this field. Eighty-one peer-reviewed articles were discussed on the basis of research methodology from Webster and Watson (2002). In addition to gaps in future research, a theoretical model is developed, discussing the four sources of value creation: AI and Machine Learning in organizations; alignment of AI tools and Information Technology (IT) with organizational strategy; AI, knowledge management and decision-making process; and AI, service innovation and value. These outcomes lead to both theoretical and managerial viewpoints, with extensive possibilities to generate new methods and types of management practices.
Introduction
In the digital age, businesses need reduced waiting periods and thus more awareness in the market environment that could alter faster than previous decades. Through this view, several organizations have been adopting emerging technologies designed to obtain high performance and a competitive advantage [1]. Amongst these advancements, Artificial Intelligence (AI) has held a pivotal position [2] and has drawn the attention of both researchers and the industrial sector. AI is referred to as the ability of a machine to learn from experience, adjust to new inputs and implement human-like tasks [3]. As per [3], AI could now be the innovation entity with the most significant potential for disruption. Likewise, in the case of [4], AI is the fundamental multi-purpose technology in the domain, especially in relation to machine learning tools.