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Abstract
1- Introduction
2- State of the art
3- Methodology
4- Conclusion
References
Abstract
The technological evolution of recent years has put the industries on the move. Marketing has reached a point in its evolution where adapting to digital trends is an imperative. Although it seems to be a push for marketers, in fact, all automated applications and systems that are based on artificial intelligence only diminishes the complexity of classic targeting and customization processes. In many situations, the platforms used for online promotion contain algorithms for identifying the best combinations, in other situations the companies take initiative to develop and implement in-house customized systems. The authors aim to describe the current state of artificial intelligence in marketing processes and to provide a four step sequential model that uses an intelligent marketing solution that can improve the visibility of a website through keywords.
Introduction
Artificial Intelligence (AI) will change how keyword research is done. Artificial Intelligence will become more ubiquitous so that Search Engine Optimization (SEO) specialists understand the knowledge about automated learning and automation. An increasing number of people are beginning to target the vocal search option, so SEO professionals will have and then the keyword research process will most likely change. Voice Search does not just contain more words, but it can also be better targeted to what a user is waiting for. Keywords are, alongside other components, one of the most important elements of a suitable SEO strategy, whether it’s an online business or a presentation site. Keywords are phrases, phrases and keywords used by the user to find the site in search engines. Basically, an optimized site needs to be spoken in the people’s language, using the same keywords as users in content, metas, Alttext of images etc. In this changing environment, one of the few things that have remained constant is studying the keywords, finding the most appropriate and relevant words to identify the site of a certain business. The need to find the keywords has remained the same, but the way it is done has evolved. By studying the keywords used on a specific market, it is not only possible to determine a pattern of terms and phrases that should be thrown into SEO strategy and more can be determined about potential clients: desires, needs, expectations, interests etc.