دانلود مقاله بررسی عوامل مؤثر بر استفاده از رسانه اجتماعی در مدیریت بلایا
چکیده
مقدمه
توسعه تئوری
روش شناسی
تجزیه و تحلیل داده ها و نتایج
بحث
مفاهیمی برای نظریه
مفاهیمی برای اقدام
محدودیت ها و تحقیقات آینده
منابع
Abstract
Introduction
Theory Development
Methodology
Data Analysis and Results
Discussion
Implications for Theory
Implications for Practice
Limitations and Future Research
References
چکیده
این مطالعه تمایل به استفاده از رسانه های اجتماعی توسط جوامع محروم را با استفاده از ادبیات شکاف دیجیتال و نظریه اسناد بررسی کرد. به طور خاص، این تحقیق عواملی را که می تواند بر استفاده از رسانه های اجتماعی برای مدیریت بلایا تأثیر بگذارد را مورد بررسی قرار داد. این مطالعه از روش پیمایشی برای جمع‌آوری داده‌ها و مدل‌سازی معادلات ساختاری حداقل مربعات جزئی (PLS-SEM) برای تجزیه و تحلیل داده‌ها و آزمون فرضیه‌ها استفاده کرد. نتایج این مطالعه نشان می‌دهد: (1) که تمایل استفاده از رسانه‌های اجتماعی برای مدیریت بلایا برای جوامع محروم کم است. (2) رابطه مثبت بین تلاش فرد و قصد استفاده از رسانه های اجتماعی برای مدیریت بلایا. و (3) رابطه منفی بین دشواری کار و قصد استفاده از رسانه های اجتماعی برای مدیریت بلایا. این مطالعه ادبیات استفاده از رسانه های اجتماعی در مدیریت بلایا را گسترش داد. این مقاله همچنین مفاهیم نظری و عملی را ارائه می دهد.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
This study examined the propensity of social media use by underserved communities by drawing on the literature on the digital divide and attribution theory. Specifically, this research explored the factors that can influence the use of social media for disaster management. The study used survey methodology to collect data and partial least squares structural equation modeling (PLS-SEM) to analyze the data and test the hypotheses. The results of the study indicate: (1) that the propensity of social media use for disaster management is low for underserved communities; (2) a positive relationship between an individual’s effort and the intention to use social media for disaster management; and (3) a negative relationship between task difficulty and the intention to use social media for disaster management. The study expanded the literature on the use of social media in disaster management. The article also provides both theoretical and practical implications.
Introduction
The ubiquitous nature of social media has changed the landscape of communication in the field of disaster management. Social media, also referred to as social networking, is an umbrella term for a multiplicity of services and web-based platforms that enable users to create public profiles and/or content and to connect with other users’ profiles and/or content (Blank and Reisdorf 2012). Examples of social media include platforms such as blogs, Twitter, Facebook, and other web 2.0 applications (Palen 2008; McCallum et al. 2016). Typically, these platforms can be accessed by various computing devices such as desktops, laptops, tablets, and smartphones, and recent years have seen an increase in the access of social media through mobile devices such as tablets and smartphones (Constine 2013, Moreira et al. 2017).
Limitations and Future Research
Although the data support our hypothesized model, the findings of this study must be examined in light of its limitations. These limitations can also provide the starting point for future research. A convenience sampling method was used to collect data. Our data were collected in southeast Texas. Although the analyses of data collected through convenience sampling boost the internal validity of the study, additional studies are required to conclude the generalizability of this study. Second, the data used in this study are cross-sectional, and additional studies are required to evaluate and establish causality. Third, we examined the digital divide in terms of underserved communities from southeast Texas. Therefore, additional studies are required to examine different socioeconomic factors to test the model.
H1: The digital divide influences the use of social media for disaster management such that there exists a negative relationship between underserved communities and their use of social media for disaster management
H2: There exists a positive relationship between attributions of ability and the intention to use social media for disaster management
H3: There exists a positive relationship between attributions of effort and the intention to use social media for disaster management
H4: There exists a negative relationship between attributions of task difficulty and the intention to use social media for disaster management
H5: Being part of an underserved community will moderate the relationship between task difficulty and intention to use social media for disaster management such that the relationship will be stronger for underserved communities