اثرات ایدئولوژی سیاسی و ایجاد پیام
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اثرات ایدئولوژی سیاسی و ایجاد پیام

عنوان فارسی مقاله: اثرات ایدئولوژی سیاسی و ایجاد پیام بر تقلب کردن: نقش تعدیلی احساسات
عنوان انگلیسی مقاله: The effects of political ideology and message framing on counterfeiting: The mediating role of emotions
مجله/کنفرانس: مجله تحقیقات کسب و کار-Journal of Business Research
رشته های تحصیلی مرتبط: علوم سیاسی
کلمات کلیدی فارسی: ایدئولوژی سیاسی، ایجاد پیام، ترس، امید، غیر تقلبی
کلمات کلیدی انگلیسی: Political ideology، Message framing، Fear، Hope، Anticounterfeit
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus – Master Journals List – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jbusres.2019.02.059
دانشگاه: University of Auckland, Owen G Glenn Building, Level 4, Auckland 1010, New Zealand
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.352 در سال 2018
شاخص H_index: 158 در سال 2019
شاخص SJR: 2.203 در سال 2018
شناسه ISSN: 0148-2963
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 9
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
آیا این مقاله مدل مفهومی دارد: دارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: دارد
کد محصول: E12256
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1. Introduction


2. Theoretical background


3. Methodology


4. General discussion


Appendix 1. Ad stimuli (gain and loss)


Appendix 2. Study 2 dependent variable


Appendix 3. Means and standard deviations of constructs


Appendix 4. Full mediation results


References

نمونه متن انگلیسی مقاله

Abstract


Prior research has mostly examined the antecedents and impacts of purchasing counterfeits. However, there is little understanding of how marketers can mitigate this potential issue. The current research examines how gain versus loss message framing in an anti-counterfeit ad can be effective in persuading consumers with different political ideology (conservative vs. liberal). Results from two experiments show gain frames are more persuasive for liberals, whereas loss frames are more persuasive for conservatives in promoting an anti-counterfeit ad. Importantly, these effects are explained by different emotional reactions associated with message framing. Specifically, fear mediates the effects among conservatives, while hope mediates the effects among liberals. Findings from the current research joins four important research areas, including (1) anti-counterfeit, (2) political ideology, (3) message framing, and (4) discrete emotions, by theorizing that emotion reactions associated with message framing influence the effectiveness of an anti-counterfeit ad among consumers with different political ideology.


Introduction


The global luxury market has been increasing rapidly over the past decade. While recent research (Bain & Company, 2017) estimates the value of the global luxury market at almost $1.5 trillion, such growth and size means the market is open to forces that may try to share the spoils. One such threat is that of counterfeit luxury goods. This is particularly the case in recent times, given the costs to produce counterfeits are constantly being lowered (Hennigs, Wiedmann, Behrens, & Klarmann, 2013). Because of this, market information (International Chamber of Commerce, 2017) suggests that by 2022 counterfeiting and piracy will lead to $4.2 trillion in losses from the global economy, jeopardizing over 5 million legitimate jobs. Given the high stakes, research is required that provides better understanding of the factors that influence counterfeiting in order to mitigate risk and develop interventions that affect supply and demand of counterfeit luxury goods. Although the counterfeiting industry is fueled by different factors, such as technological innovation and globalization, the primary driver for the production of counterfeits is consumer demand (Chaudhrya, Cordellb, & Zimmermanc, 2005).

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