گسترش ایجاد روابط عمومی
ترجمه نشده

گسترش ایجاد روابط عمومی

عنوان فارسی مقاله: گسترش ایجاد روابط عمومی از طریق تئوری ادب
عنوان انگلیسی مقاله: Extending public relationship-building through the theory of politeness
مجله/کنفرانس: مروری بر روابط عمومی – Public Relations Review
رشته های تحصیلی مرتبط: علوم ارتباطات اجتماعی
گرایش های تحصیلی مرتبط: روابط عمومی
کلمات کلیدی فارسی: ادب، چهره، شکست عمل گرایانه، ایجاد روابط، روابط عمومی
کلمات کلیدی انگلیسی: Politeness، Face، Pragmatic failure، Relationship-building، Public relations
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus – Master Journals List – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.pubrev.2019.05.005
دانشگاه: Auckland University of Technology, Private Bag 92006, Auckland, 1142, New Zealand
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 2.058 در سال 2018
شاخص H_index: 67 در سال 2019
شاخص SJR: 1.001 در سال 2018
شناسه ISSN: 0363-8111
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 10
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
کد محصول: E13499
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1. Introduction


2. Defining politeness


3. Pragmatic failure


4. Politeness and relationship-building


5. Conclusion


References

نمونه متن انگلیسی مقاله

Abstract


For more than thirty years, relationship-building has been recognized as central to public relations, and yet, exactly how practitioners go about building and maintaining relationships at the micro level has been insufficiently explored in public relations scholarship. Politeness, or a lack thereof, is ever-present in all communicative interactions, affecting the formation and development of relationships. There is therefore value in extending our understanding of how these relationships are impacted by (im)polite communicative acts. Principally, politeness attempts to balance participants’ face needs or needs for self-esteem through employing various strategies, and this article attempts to explicate the theory of politeness for public relations work. It concludes that an understanding of the fundamentals of politeness theory and strategies enables practitioners to be more effective at building relationships within and across communities, avoiding potential pragmatic failure.


Introduction


For more than thirty years, relationship-building has been recognized as crucial to public relations. Scholars such as Zaharna (2016) asserted that in public relations, “‘relations’ is literally the latter half of its name” (p. 1), and, indeed, there has been recognition in scholarship that knowledge of, and skills in, relationship-building are key success indictors for practitioners at all career levels (Global Alliance, 2018; Manley & Valin, 2017). However, a thorough conceptualization of ‘relationships’ in public relations is still missing (Huang & Zhang, 2015), and exactly what relationship-building may look like at a practical interpersonal level in public relations remains largely under-explored. One of the few studies that attempted to shed light on the nature of public relationships at an interpersonal or micro level (cf. Ihlen & Verhoeven, 2015), is a study by Theunissen and Sissons (2018). In their video ethnographic research of the practice of public relations in New Zealand, Theunissen and Sissons identified not only that relationshipbuilding was integral to practicing effectively, but that politeness strategies were explicitly employed to build and maintain these relationships. They subsequently proposed that politeness was integral to the development and maintenance of public relationships. Effective public relations practitioners, they argued, are well-versed in applying these strategies during their interactions with clients, colleagues and journalists. This paper aims to broaden our understanding of public relations work by discussing politeness theory and its applicability to public relationships. It proposes that, contrary to popular perceptions of public relations practitioners being overtly confident and at times arrogant, pompous, even brash (Dennison, 2012), effective practitioners employ ‘softer’ or politer approaches in developing and maintaining relationships.

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