Abstract
1- Introduction and background
2- Unpacking the concept of privacy
3- Proposed contributions to the existing literature
4- Research design
5- Methodology
6- Results
7- Discussion
8- Conclusions
References
Abstract
The Internet of Things (IoT) is the concept that everyday devices are connected to the Internet generating data about us and the world around us. With the number of devices connected directly to the Internet expected to be three times the number of people by 2020, the potential for a reduction in personal privacy is evident. This research fills a gap in the literature by conducting a quantitative analysis of people’s privacy preferences as it relates to the IoT. Our findings provide potential guidance to practitioners in their IoT architectural design and increase our understanding of privacy preference overall.
Introduction and Background
The Internet of Things (IoT) can be defined as everyday devices connected to the Internet providing highly useful integrated data about us and the world around us. It is expected that 20 Billion “Things” will be connected to the Internet by 2020, [1] which could exceed the number of people connected to the Internet by three to five times. These Things include but are not limited to wearable devices, newly purchased automobiles and smart home devices, such as smart speakers and smart TVs. There have been many conceptualizations and definitions of the concept of Privacy in the literature. These include but are not limited to the right to be left alone, the ability to limit access to the self, secrecy and the concealment of matters from others, control over one’s personal information, the protection of one’s individuality and the ability to limit access to the intimate aspects of one’s life [2]. For the purposes of this research, we define Privacy as “the claim of individuals, groups, or institutions to determine for themselves when, how, and to what extent information about them is communicated to others” [3]. Since its inception, the Internet has generated concerns about privacy as users trade information about themselves for access to the services that the Internet can provide. Yet these same users often do not know how that information will be used or where it will end up. In a recent survey, 74% of the respondents indicated that it was “very important” for them to be in control of who can get information about them [4]. Other cross-national surveys have demonstrated that most people (from 74% to 90% depending on the country) believe that laws that prohibit the buying and selling of information about them by businesses should be put into place [5].