دانلود مقاله تاثیر قدرتمند شبکه های اجتماعی بر بهبود دانش بیماران ارتودنسی
چکیده
مقدمه
هدف
روش ها
نتایج
بحث ها
نتیجه گیری
منابع
Abstract
Introduction
Objective
Methods
Results
Discussions
Conclusion
References
چکیده
هدف از این مطالعه تأثیرگذاری روزافزون بر چشم انداز مراقبت های بهداشتی بود، بنابراین بیماران ارتودنسی به راحتی می توانند اطلاعاتی در مورد ارتودنسی به دست آورند. هدف از این مطالعه بررسی مزایای استفاده از شبکه های اجتماعی به عنوان منبع اطلاعاتی برای بیماران ارتودنسی برای ارتقای دانش آنها در مورد مراقبت و درمان ارتودنسی و گسترش آن در کاهش طول مدت درمان ارتودنسی (DOT) و بررسی مزایای بالقوه استفاده از پلتفرم های رسانه های اجتماعی در بازاریابی در روش های ارتودنسی برای افزایش درآمد مالی کلینیک های ارتودنسی. 150 بیمار ارتودنسی به عنوان شرکت کننده از کلینیک ارتودنسی در دانشگاه خاور نزدیک (در قبرس شمالی) انتخاب شدند. بیماران 13 سال و بالاتر از هر دو جنس بودند. بیمارانی که کاربر سایت‌های رسانه‌های اجتماعی نبودند، سابقه درمان ارتودنسی قبلی، سندرم جمجمه و صورت یا توانایی‌های ذهنی پایینی داشتند، از مطالعه حذف شدند. حدود 74 درصد از شرکت‌کنندگان (عمدتاً زن) تأیید کردند که سایت‌های شبکه‌های اجتماعی محرک اصلی آنها برای تصمیم‌گیری برای مراجعه به ارتودنتیست و شروع درمان ارتودنسی بوده است. 73 درصد از پاسخ دهندگان گزارش داده اند که از سایت های رسانه های اجتماعی به عنوان منبع اطلاعات مربوط به درمان ارتودنسی استفاده می کنند، جایی که اینستاگرام بیشترین استفاده را در این برنامه داشته است.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
The aim of this study was increasingly influencing the health care landscape, so orthodontic patients can easily obtain information about orthodontic. The aim of this study was to investigate the benefits of using social media sites as a source of information to orthodontic patients for improving their knowledge about orthodontic care and treatment and the extend of its on reduce the duration of orthodontic treatment (DOT) and investigate the potential benefits of using social media platforms in marketing in orthodontic practices to increase the financial income of orthodontic clinics. 150 orthodontic patients were recruited as participants from the orthodontic clinic at the Near East University (in North Cyprus). The patients were 13 years and over from both sexes. Patients were excluded if they were not users of social media sites, had a history of previous orthodontic treatment, craniofacial syndrome, or low mental abilities. About 74% of the participants (mostly females) confirmed that social networking sites were the major driver for them to take the decision to come to the orthodontist and start orthodontic treatment. 73% of the respondents reported using social media sites as a source of information related to orthodontic treatment, where the Instagram was the most used program.
Introduction
Internet-based social media have become a major source of thought, a crucial method for communication development and its impact as a critical infuencer on an individual’s attitude about health issues cannot be overlooked. Social media are defned as online technologies and practices that people use to share opinions, experiences, and perspectives (Nelson et al. 2015) In this internet-driven age, patients have a wealth of health and medical information at their fngertips (Househ et al. 2014). Due to their popularity, social networking sites have become an essential component of the overarching digital marketing strategy and are no longer optional in marketing health services provided by health facilities and private medical clinics to engage with patients on the platforms they use the most. Through platforms like YouTube, Instagram, and Facebook, physicians and health systems can share relevant health alerts, receive patient feedback, and bolster their brand with a focus on creating trust. In surveys, it was found out that 80% of internet users are using social media platforms for accessing health information, preferably because these media provide visual and audio information (Househ et al. 2014). By communicating with patients online, hospitals and physicians establish the foundation for a positive relationship. In addition to this, precisely targeted ads via social media platforms assist in personalized patient outreach. By engaging and interacting on the social platforms that their patients frequent, health systems can revitalize their word-of-mouth referrals, improve communication, enhance patient education and health promotion and provide better care by ensuring that patients continuously engage with the health system.
Conclusion
Using social media to obtain orthodontic information was more common in females and younger adults, and Instagram was the most commonly used social media site among orthodontic patients.
It was found out that presenting audio-visual information through social media sites to orthodontic patients, on average, results in an improvement in knowledge-related care of the dentition and the appliances and increases patient’s cooperation. It also improved the attendance of the patients and decreased the brackets bond failure; thus, the time needed for treatment and eforts done by the orthodontist compared with standard methods of providing information positive result was found through using social media sites as a way to increase patient cooperation and, on the other hand, increasing clinic income. We found using social media to obtain orthodontic information was more common in females and younger adults, it was apparent that social media played an important role in increasing patients cooperation and decrease (DOT), and increasing the income of the orthodontist as a cost-efective means of marketing when treating these patients..