تاثیر پیچیدگی خدمات سلامتی بر مدیریت
Abstract
1- Introduction
2- Theoretical background
3- Research methodology
4- Research results
5- Conclusion
References
Abstract
The need of wellbeing is felt by an increasing number of individuals. This stimulates the demand for healthy products and services. All services represent nowadays an important part of the economy. This applies to wellness services as well. Still, the concept of wellness is quite new, especially in Romania. Nevertheless, the managers from the tourism industry in Romania started to use this concept more and more frequently. Wellness tourism started to develop only a few years ago in Romania. The management of tourism services in general, and of wellness services in particular, represents an extremely important aspect for the managers in the hospitality and tourism industry. This article’s main purpose is to establish whether the complexity of the wellness services directly influences some aspects regarding the managements of the wellness tourism organizations that provide them. The managers have to take into account and to pay attention to all the aspects regarding services culture if they want to be able to provide high quality wellness products and services. Moreover, they have to consider an entire and complex package of services, including extra services, if they want to provide top wellness packages.
Introduction
With the development of tourist traffic, the increase of the number of trips, but also the increase of customer expectations, have changed traditional hospitality into a commercial hospitality. This type of commercial hospitality, besides satisfying the basic needs, namely accommodation and catering, also offers other services such as recreation, sports, relaxation, and so on. All of these services come together in what we call the hospitality and tourism industry today. Healthy lifestyle has become increasingly important for many individuals. A good look, a good overall health, a lifestyle that encompasses sport are some of the people’s wishes that have led to specific behaviors. This healthy behavioral pattern is more and more present in developed societies and reflects balance and personal harmony. Wellness is becoming increasingly popular and developed worldwide every day. However, it is quite difficult to find a single approach to this concept. A combination of health, wellness and tourism naturally leads to relaxation, exploration, socialization, selfesteem, or otherwise to a general state of well-being. All of this and not only have contributed to the development of wellness tourism. The wellness industry has grown in recent years throughout the world. It provides services and products for both local and international tourists. Services are provided, among others, by spas, gymnasiums, sports organizations, wellness centers and so on.