مشارکت فرایند خلاقانه و عملکرد محصول جدید
ترجمه نشده

مشارکت فرایند خلاقانه و عملکرد محصول جدید

عنوان فارسی مقاله: مشارکت فرایند خلاقانه و عملکرد محصول جدید: نقش سرعت توسعه محصول جدید و ترغیب رهبری به خلاقیت
عنوان انگلیسی مقاله: Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity
مجله/کنفرانس: مجله تحقیقات کسب و کار-Journal of Business Research
رشته های تحصیلی مرتبط: مدیریت، مهندسی صنایع
گرایش های تحصیلی مرتبط: مدیریت کسب و کار، مدیریت نوآوری و فناوری
کلمات کلیدی فارسی: مشارکت فرایند خلاقانه، سرعت توسعه محصول جدید، عملکرد محصول جدید، ترغیب رهبری به خلاقیت
کلمات کلیدی انگلیسی: Creative process engagement، New product development speed، New product performance، Leadership encouragement of creativity
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jbusres.2019.02.067
دانشگاه: China Institute for SMEs, Zhejiang University of Technology, Liuhe Road 288, Xihu District, Hangzhou 310023, China
صفحات مقاله انگلیسی: 11
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.352 در سال 2018
شاخص H_index: 158 در سال 2019
شاخص SJR: 2.203 در سال 2018
شناسه ISSN: 0148-2963
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
آیا این مقاله مدل مفهومی دارد: دارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: دارد
کد محصول: E12257
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست مطالب (انگلیسی)

Abstract

1. Introduction

2. Theory and hypotheses development

3. Method

4. Analysis and results

5. Discussion, implications, and conclusions

References

بخشی از مقاله (انگلیسی)

Abstract

The purpose of this paper is to investigate the processes underlying the relationship between creativity processes and new product performance. Drawing on the literature of new product development (NPD) and organizational creativity, we hypothesize that NPD speed mediates the relationship between creativity processes and new product performance and that encouragement by leadership moderates this mediating model. Using a sample of 245 companies in China, we found that (1) not all components of creativity processes related positively to new product performance. Specifically, information search and encoding (ISE) and idea and alternative generation (IG) are respectively and positively related to new product performance, but problem identification (PI) is not. (2) NPD speed fully mediates the influence of PI and ISE on new product performance, but it only partially mediates the relationship between IG and new product performance. (3) Encouragement by leadership positively moderates the relationship of PI and NPD speed, as well as the relationship of ISE and NPD speed; however, it does not significantly moderate the relationship between IG and NPD speed. The implications of these findings and directions for future research in NPD performance are discussed.

Introduction

To remain competitive, firms need to provide a constant stream of new products and quickly deliver innovative products to the market while controlling costs (Allocca & Kessler, 2006; Carbonell & Rodriguez, 2006; Farid, Hakimian, Ismail, & Nair, 2017; Goktan & Miles, 2012). New product development (NPD) literature has focused on the NPD process, which starts from generating new ideas to commercializing new products, and proclaimed that new product innovativeness and NPD speed (the pace of progress that a firm displays in this process) are unequivocally important to new product performance (Chen, Reilly, & Lynn, 2012; Kessler & Bierly, 2002; Knockaert & Spithoven, 2014). However, the influences on NPD performance are quite complex. The relationship between new product innovativeness and NPD speed still has room for development (Kessler & Bierly, 2002; Wu, Liu, & Zhang, 2016). For example, are different tasks in the process of engaging creativity, which is crucial for new product innovativeness, equally associated with NPD speed? If not, how exactly do firms manage the NPD process by balancing creativity and speed to increase new product performance?