قیمت گذاری در یک زنجیره تامین دو کانالی
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قیمت گذاری در یک زنجیره تامین دو کانالی

عنوان فارسی مقاله: استراتژی بازگشتی و قیمت گذاری در یک زنجیره تامین دو کانالی
عنوان انگلیسی مقاله: Return strategy and pricing in a dual-channel supply chain
مجله/کنفرانس: مجله بین المللی اقتصاد تولید – International Journal of Production Economics
رشته های تحصیلی مرتبط: مهندسی صنایع، مدیریت
گرایش های تحصیلی مرتبط: لجستیک و زنجیره تامین، مدیریت مالی
کلمات کلیدی فارسی: کانال مستقیم، کانال غیرمستقیم، سیاست بازگشتی، ارزش درک شده سیاست بازگشتی، نظریه بازی
کلمات کلیدی انگلیسی: Direct channel; Indirect channel; Return policy; Perceived value of return policy; Game theory
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus – Master Journals List – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.ijpe.2017.06.031
دانشگاه: Naveen Jindal School of Management, The University of Texas at Dallas, Dallas, Texas 75080, United States
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 6.344 در سال 2018
شاخص H_index: 155 در سال 2019
شاخص SJR: 2.475 در سال 2018
شناسه ISSN: 0925-5273
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 41
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
کد محصول: E13615
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1. Introduction


2. Literature review


3. Model assumption


4. Analysis


5. Sensitivity analysis


6. Discussion


7. Conclusion


Acknowledgements


Appendix.


References

نمونه متن انگلیسی مقاله

Abstract


This study investigates the strategic effect of return policies in a dual-channel supply chain, in which a manufacturer can sell products directly to end customers and indirectly via an independent retailer. The manufacturer decides whether to implement a return policy in either the direct or indirect channel, or in both channels. When the return policy is provided, the cost of returned products has to be covered by the corresponding channel. We consider four possible strategies, including full refund in the direct channel only, full refund in the indirect channel only, full refund in both channels, and no refund in both channels. Given the equilibrium pricing strategies of firms, the preferences of firms over different strategies are determined by comparisons between the anticipated return rate of customers and their perceived value of the return policy. The manufacturer prefers the full-refund policy in both channels when the return rate of the customer is low. Otherwise, the dominant strategy for the manufacturer is the no-refund policy in both channels. The retailer benefits more from the full-refund policy in the indirect channel alone when the return rate is low; otherwise, the retailer prefers the full-refund policy in the direct channel only.


Introduction


Customers in numerous industries have a legal right to return their purchased products to original manufacturers or retailers for any reason (Mostard and Teunter, 2006). In 2007, the U.S. electronics industry spent approximately $13.8 billion on returned products, in which only approximately 5% were defective (Lawton, 2008). According to Jim Brill, the reverse logistics marketing manager for UPS, the expense of returns processing ranges from 20% to 65% of the cost of goods sold1 . This phenomenon is even more prevalent in online shopping because e-commerce products are usually characterized by substantial numbers and high return rates (Choi et al., 2004; Disney et al., 2004; Cho et al., 2008; Yang et al., 2015). Based on an Invesp infographic of online return rates, online shoppers return at least 30% of their purchases, whereas in physical stores less than 9% return their purchases2 . The preceding discussion explicitly shows that product return is no longer a small part of the business process. Numerous scholars (Chen and Bell, 2011; Chen and Grewal, 2013; Chen and Bell, 2013) also indicate that offering a return experience should be viewed as an important weapon for a firm to build a competitive advantage in the marketplace. Although a substantial body of literature discusses the manner in which return policies affect the profits of channel members (Chen and Bell, 2011; Chen and Bell, 2013), most studies focus on a traditional supply chain setting where manufacturers sell products via retailers exclusively. Nonetheless, an increasing number of manufacturers now have an attempt to sell to customers via retailers and e-commerce. For example, Dell, which is known for its success in the direct-selling mode, announced that it would build an indirect selling channel to take the advantage of both channels and to stimulate sales.

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