تاثیر رسانه های اجتماعی بر ارزیابی کسب و کار
Abstract
1- Introduction
2- Theoretical framework
3- The stages, conditions and the summary of the of the social media impact on the business assessment
4- Description of Social Media Impact on Business Evaluation Model
5- Conclusion
References
Abstract
In a highly globalized and competition driven business world the role of social is growing. Social media is increasing. The social media has become a tool for marketing. Nevertheless the evaluation of investments in the social media and its benefits is still lacking. The proposed Stella-Excel model is based on scientific research, statistical data and observations of social media user online interactions. Five of the largest restaurants located in Jelgava town were assessed. Research period: 2015 – 2016. Partly structured interview method is used to acknowledge opinion of restaurant owners’ or employees’ about the impact of social media activities on the business environment along with a questionnaire to examine social media usage habits is deployed. Results show indicate that the social media has an impact on the restaurant business and customer habits in Jelgava town, however none of the assessed restaurants have gained the maximum benefit. The designed model is suitable for assessing the benefits of investments in the use of social media in other business fields
Introduction
In the globalized world the geographical and theoretical distance holds less of an importance for the politics, trade and other parts of life1 while the interests of the citizens and the entrepreneurs depend on and are linked with the global trends. Besides the the and communication the perspective of how businesses and states organize the production, trade and capital investments, creation of new services and products and the corresponding marketing activities2 . The new economy creates conditions for such companies which organizational logistic is organized based on a network structure incorporating the new Technologies, thus facilitating coordination, control and communication3.