مقاله انگلیسی همگام سازی مدل کسب و کار دیجیتالی در صنعت سفر و گردشگری
Abstract
Keywords
Introduction
Literature review
Methodology
Findings
Discussion
Conclusions
Limitations and future directions
Impact statement
Author contributions
Declaration of competing interest
References
Vitae
ABSTRACT
This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.
Introduction
The adoption of digital technologies has fundamentally changed the travel industry. Since the introduction of the first global distribution system (GDS), new information and communication technologies (ICTs) have continuously affected the travel industry, with several waves of fundamental transformations initiated by ICT adoptions (Buhalis & Law, 2008; Mitas, van der Ent, Peeters, & Weston, 2015).