Abstract
Keywords
Introduction
Methodology and development of a strategic map
An overview of the papers in this special issue
Theoretical implications and conclusions
References
ABSTRACT
While there are a number of dimensions to sustainability, ranging from the environmental to the social, a common assumption in the literature is that firms from the mature markets are more likely to have the capacity and indeed, rationale to take sustainability more seriously. Emerging market counterparts, MNEs included, are seen to lag behind in sustainable practices. However, recent developments challenge this conventional wisdom. This article introduces the special issue on ‘Sustainable International Business Practices by MNEs in Emerging Markets, and highlights emerging themes which are promising future directions for theoretical and empirical enquiry.
Introduction
There has been an increasing emphasis on sustainability in recent years, given growing concerns around an over-emphasis on shareholder value, environmental collapse, and increasing macro-economic volatility (Durand & Jacqueminet, 2015; Wilkinson, Hill, & Gollan, 2001). Multinational enterprises (MNEs) cross national boundaries, and hence, are likely to face a range of different sustainability issues, according to their country of domicile.