مقاله انگلیسی تحقیق درباره نوآوری راه مدل های کسب و کار
Abstract
Introdoction
Materials and Methods
Research Conclusion
Data Availability
Conflicts of Interest
Authors’ Contributions
Acknowledgments
References
Introduction
On January 23, 2020, due to the closure of Wuhan and the nationwide foot ban caused by the spread of the New Crown Pneumonia epidemic, consumer buying behavior and patterns changed dramatically, causing all types of businesses to be severely affected and traditional business models to face a major crisis. After self-help and continuous innovation, more and more enterprises and educational institutions gradually restore their vitality by relying on network business model innovations, which brings us a problem. In the innovation of business model caused by market changes, is the predictive market change or the responsive market change easier for business model innovation? In other words, what is the difference between proactive market orientation and reactive market orientation on business model innovation, and how will market information affect the mechanism between them? In the context of information technology-led information economy, the highly dynamic nature of the market and the rapid iteration of products force enterprises to continuously change the content of transactions, restructure transaction relationships, and disrupt transaction models through new knowledge and new technologies, so as to achieve innovation in business models and meet market demand. For example, the combination of iPhone and traditional Internet industry directly shapes the new mobile Internet industry [1]; Guazi used cars and RenRen cars across the middleman link, which greatly improves the transaction efficiency of business model and better meets the customer demand. Business model innovation is not only a core enabler of firm performance [2], but also of great strategic importance for sustained competitive advantage [3].