Abstract
Keywords
Introduction
Background of the study
Literature review
Research methodology
Findings
Discussion
Conclusion
Acknowledgement
References
Abstract
This study identifies the factors affecting volunteer retention and engagement. A dearth of research has focused on volunteering for not-for-profit organisations. These organisations are involved particularly in raising funds through public benevolence. There have been rising trends of not-for-profit organisations around the world while the number of volunteers decreases. Information on the factors influencing volunteer retention and engagement is expected to support the management of not-for-profit community services. Therefore, this study uses a case study of a not-for-profit organisation to identify the factors contributing to volunteer retention and engagement. The interview data is analysed using thematic data analysis. Benightedness, communication, management support, volunteer skills and volunteer participation in management decision making are associated with volunteer retention and engagement. These findings are expected to enhance the operation process of not-for-profit Community Fund Management Organisations. Future research is suggested to enhance the management of volunteers in other types of not-for-profit organisations. © 2021 The Authors. Published by Elsevier B.V. on behalf of College of Management, National Cheng Kung University. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/ licenses/by-nc-nd/4.0/).
Introduction
Not-for-profit organisations are organised institutions that offer tangible and intangible products to their target beneficiaries without the motive of earning profit. The not-for-profit organisations are institutionally distinct from the government, they are non-profit-distributing to owners or directors, they prescribe governance structure for the management, and open to voluntary participation from either the general public or specified target population (Morris, 2000; Salamon, 1987; Salamon & Anheier, 1992; Soysa et al., 2018). These organisations provide various services to the beneficiaries, work for different social and non-social causes such as animal welfare, or care for the homeless and senior citizens (Townsend et al., 2017; Weerawardena et al., 2010).