مقاله انگلیسی کووید 19 و خرده فروشی: کاتالیزور تجارت الکترونیک در بلژیک؟
ترجمه نشده

مقاله انگلیسی کووید 19 و خرده فروشی: کاتالیزور تجارت الکترونیک در بلژیک؟

عنوان فارسی مقاله: کووید 19 و خرده فروشی: کاتالیزور تجارت الکترونیک در بلژیک؟
عنوان انگلیسی مقاله: COVID-19 and retail: The catalyst for e-commerce in Belgium?
مجله/کنفرانس: مجله خرده فروشی و خدمات مصرف کننده - Journal of Retailing and Consumer Services
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت کسب و کار، مدیریت فناوری اطلاعات، تجارت الکترونیک، بازاریابی
کلمات کلیدی فارسی: تجارت الکترونیک، خرده فروشی، کووید 19، کریستالر، دسترسی، بلژیک
کلمات کلیدی انگلیسی: e-commerce - Retail - Covid-19 - Christaller - Accessibility - Belgium
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journals List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jretconser.2021.102645
دانشگاه: Department of Transport and Regional Economics, University of Antwerp, Antwerpen, Belgium
صفحات مقاله انگلیسی: 12
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2021
ایمپکت فاکتور: 6.370 در سال 2020
شاخص H_index: 184 در سال 2021
شاخص SJR: 2.964 در سال 2020
شناسه ISSN: 0969-6989
شاخص Quartile (چارک): Q1 در سال 2020
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
آیا این مقاله فرضیه دارد: ندارد
کد محصول: E15890
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست مطالب (انگلیسی)

Abstract

Keywords

1. Introduction

2. Retail structure and the impact of COVID-19

3. Methodology

A. The consumer

Online purchases

Explanatory variables

Models

B. The retailer

4. Results: online retail during COVID-19 in Belgium

A. The consumer

B. The retailer

5. The increase in e-retail accessibility

6. The lack of professionalism prevents fundamental change on the retail side

Acknowledgments

References

بخشی از مقاله (انگلیسی)

Abstract

Since the turn of the century especially small, local retailers struggle with the advent of e-commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the current pandemic. To understand the short- and longer-term impacts of COVID-19 on retail, we conducted two surveys to understand ongoing changes in the sector. By contrasting changing consumer behavior with the actions taken by local retailers, we assess whether the current pandemic is potentially a catalyst for e-commerce in Belgium. We do this based on a newly constructed framework of e-retail accessibility, as the differences between online and physical retail require a revision of the traditional economic geographical perspective on retail performance as introduced by Christaller (1933). We conclude that the COVID-19 pandemic holds ample opportunities for an increase in the three components of e-retail accessibility, but that a lack of professionalism might prevent traditional local retailers to retain a share of the expanded online market. This could well mean the final blow for local brick and mortar shops if, as is predicted, the share of online shopping in total retail expenditure remains high after the pandemic.

 

1. Introduction

The COVID-19 pandemic and resulting governmental restrictions hit the retail sector hard. While in the second quarter of 2020 the GDP in the Euro-area was down 12% year-on-year, the sales of non-food products dropped by 23.8% in April 2020 compared to a year before. Although total retail trade volume almost recovered after the months of crisis, the constitution of this volume changed dramatically, with mail orders and the internet taking over traditional sales (Eurostat, 2020b, 2020c, 2020b). The temporary closure of stores, bars and restaurants, social distancing rules and contact restrictions and the limitation of non-essential travel halted physical shopping and reshuffled a sector already at a turning point.

Indeed, even before the spring of 2020 the traditional perspective on the organization of the retail sector was under scrutiny and examples of physical stores in decline were plentiful (Dolega and Lord, 2020). On the one hand, hypermobility and more free time since the 1960s implied that consumers were not anymore bound to the closest outlet, suggesting the range, i.e. the distance and time a consumer is willing to travel for reaching a shop, significantly expanded. In addition, the increased mobility and scaling up in new formats drove a decentralization of retail activities out of the inner cities (Lord and Guy, 1999). On the other hand, online shopping on its turn was about to erase the notion of range as a measure of distance altogether (Cairncross, 2001) and required a revision of retail strategies (Hagberg et al., 2017). Resultantly there are plenty of examples of retail areas in decline and structural changes in shopping real estate (Singleton et al., 2016).