مقاله انگلیسی محرک های تعامل دیجیتالی افزایش یافته مصرف کنندگان در تغییر اکوسیستم خرده فروشی
ترجمه نشده

مقاله انگلیسی محرک های تعامل دیجیتالی افزایش یافته مصرف کنندگان در تغییر اکوسیستم خرده فروشی

عنوان فارسی مقاله: محرک های تعامل دیجیتالی افزایش یافته مصرف کنندگان و نقش فناوری های دیجیتال در تغییر اکوسیستم خرده فروشی در طول همه گیری COVID-19
عنوان انگلیسی مقاله: Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic
مجله/کنفرانس: پیش بینی فناوری و تغییرات اجتماعی - Technological Forecasting & Social Change
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت کسب و کار، مدیریت فناوری اطلاعات، تجارت الکترونیک، بازاریابی
کلمات کلیدی فارسی: خرده فروشی، رفتار مصرف کننده، تحول دیجیتال، کووید -19 ، بحران های اپیدمی
کلمات کلیدی انگلیسی: Retailing - Consumer behavior - Digital transformation - COVID-19 - Epidemic crises
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journals List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.techfore.2021.121029
دانشگاه: Nottingham University Business School China, University of Nottingham, Ningbo, China
صفحات مقاله انگلیسی: 19
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2021
ایمپکت فاکتور: 9.012 در سال 2020
شاخص H_index: 117 در سال 2021
شاخص SJR: 2.226 در سال 2020
شناسه ISSN: 0040-1625
شاخص Quartile (چارک): Q1 در سال 2020
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: دارد
آیا این مقاله فرضیه دارد: ندارد
کد محصول: E15892
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست مطالب (انگلیسی)

Abstract

Keywords

1. Introduction

2. Theoretical Background

3. Materials and Methods

4. Results

5. Discussion and Conclusions

6. Limitations and suggestions for future research

CRediT authorship contribution statement

Appendix A. Semi-structured interview guide (Ang et al., 2000; Baytiyeh, 2018; Kennett-Hensel et al., 2012; Priporas et al., 2017)

Appendix B

Appendix C

Appendix D

Appendix E

References

Vitae

بخشی از مقاله (انگلیسی)

Abstract

This study seeks to unravel the factors that have triggered changes in individuals’ engagement with online consumption during the COVID-19 crisis and investigate the influence of digital technologies on the retail ecosystem during the lockdowns, as seen through the eyes of consumers. In doing so, a qualitative empirical research approach was adopted, and data was collected via in-depth interviews with 35 respondents during the COVID-19 lockdown in China. The study has delineated a systematic mapping of the retail ecosystem's reactions to the COVID-19 shock. Three overarching dimensions related to consumers’ online purchasing behaviors during the COVID-19 pandemic were identified: triggers of enhanced digital engagement, transformative capacity of digital technologies, and socio-economic adaptability during crises. The relevant themes underlying each aggregate dimension were further elaborated with evidence from the interviews. The study findings advance the extant literature on purchasing behavior and online retailing in times of crisis and offer important practical implications on improving crisis management capabilities of the retail ecosystem via digital technologies. As a final output, four propositions were extracted to serve for further research.

 

1. Introduction

In the last three decades, the technological developments of Web 2.0 and Web 3.0 have largely served as the driving forces for the Marketing 3.0 era of customization, and the digitalization age of Marketing 4.0, respectively (Erragcha & Romdhane, 2014; Shan et al., 2020). Information and communication technologies (ICTs), online marketing platforms and sophisticated digital devices have advanced exponentially, supporting the growth of various economic sectors (Zhu, 2021). Specifically, in the retail sector, various digital technologies support multichannel strategies or even an omni-channel approach, which offer consumers a range of alternatives in purchasing goods and services (Jin & Shin, 2020). Mobile devices, mobile apps, augmented reality and virtual reality applications, and various types of bots have already been in service instead of or combined with traditional human-to-human interactions – in either physical, online or hybrid offline/online settings – to serve customers’ needs and retailers’ goals (Hu & Tracogna, 2020; Verhoef et al., 2015).

The digital transformation of the retail sector has emerged through the natural evolution of digital technologies’ implementation, so retail organizations and individuals would facilitate their access to world markets, offering improved serviceability, and building competitive advantages (Altintas¸ et al., 2020). This set of retail actors comprise a generic retail ecosystem, who interchange goods and services for money and data, contributing to economic value streams. These actors can be branch retailers, online retailers, multi-channel retailers, IT-solution providers, service providers, store equipment providers, producers, data suppliers, logistics firms, and consumers (Bottcher et al., 2021 ¨ ).