دانلود مقاله اتخاذ فناوری اطلاعات و ارتباطات برای توانمند ساز نوآوری
خلاصه
1. مقدمه
2. مرور مطالعات پیشین
3. روش شناسی
4. نتایج و بحث
5. نتیجه گیری ها
منابع
Abstract
1. Introduction
2. Literature review
3. Methodology
4. Results and discussion
5. Conclusions
References
چکیده
هدف از این پژوهش به طور تجربی تأثیر پذیرش فناوری اطلاعات و ارتباطات (ICTs) و نوآوری مقرون به صرفه بر رضایت مشتری در بین شرکت‌های کوچک و متوسط (SMEs) کلمبیایی را بررسی می‌کند و تعیین می‌کند که آیا نوآوری مقرون به صرفه نقش میانجی بر رابطه بین پذیرش ICT و رضایت مشتری دارد یا خیر. رویکرد کمی و طرح مقطعی از طریق مدل سازی معادلات ساختاری اعمال شد. برای جمع‌آوری داده‌ها از نمونه‌ای متشکل از 145 صاحب کسب‌وکار در دپارتمان بوگوتا، کلمبیا، از روش نمونه‌گیری تصادفی ساده و یک پرسشنامه خودگردان استفاده شد. نتایج نشان می‌دهد که پذیرش فناوری اطلاعات و ارتباطات تأثیر قابل‌توجهی بر نوآوری صرفه‌جویانه و رضایت مشتری دارد. علاوه بر این، سطوح بیشتر نوآوری صرفه جویانه رضایت مشتری را افزایش می دهد. علاوه بر این، نوآوری مقرون به صرفه نشان داد که اثر میانجی جزئی قابل توجهی بر رابطه بین پذیرش فناوری اطلاعات و ارتباطات و رضایت مشتری دارد.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
The purpose of this research empirically examines the influence of information and communication technologies (ICTs) adoption and frugal innovation on customer satisfaction among small and medium-sized (SMEs) Colombian firms and determine whether the frugal innovation has a mediating role on the relationship between ICT adoption and customer satisfaction. A quantitative approach and cross-sectional design was applied through the Structural Equation Modeling. A simple random sampling technique and a self-administered questionnaire were used to gather data from a sample of 145 business owners in the Department of Bogota, Colombia. The outcomes indicate that ICT adoption has a significant influence on both frugal innovation and customer satisfaction. Furthermore, greater levels of frugal innovation increase customer satisfaction. Moreover, the frugal innovation demonstrated to play a significant partial mediating effect on the relationship between ICT adoption and customer satisfaction.
Introduction
The 21st century has been defined by rapid technological change, where innovation is at the center of competition in order to meet customers’ needs in a more efficient and sustainable way [1]; furthermore, the COVID-19 outbreak placed companies all over the world -especially SMEs- under ever more pressure to adopt ICT as a survival strategy [2]. The challenge for SMEs in developing countries is greater, as they must do more with even less [3]. In this context, ICT adoption has proved to have a positive impact on innovation in these firms [4]; moreover, ICT as a mean of knowledge management [5] makes possible a better integration between companies and customers, improving frugal innovation capabilities, which help develop affordable and sustainable products with great value for the market [6]
Conclusions
In accordance with the objectives of this research, it is concluded that ICT adoption is critical for CS. Due to the fact that the results obtained proved to be significant and positive, it is inferred that the capacities developed with ICTs provide the company with the means to configure its attention to the needs of its clients and, with this, make strategic decisions accurately and clear [16]. Similarly, the frugality with which innovation processes are performed constitutes an important element to face, scale and adapt products or services that the market values. In this sense, clients are remunerated for the approach used to reduce waste and take advantage of the time available to innovate, considering the requirements they have as a client.
There are different important implications for companies, academia and policy makers that help to incorporate new perspectives of innovation. First, the industry benefits from adopting resources and capabilities that help them spread their costs in the activities most pressing for their growth. Second, the literature is strengthened by discussing theoretically and empirically the relationships that favor frugality. Since, as a topic that is increasingly used to solve the deficiencies in companies with the four principles of the FI: experimentation, flexibility, affordable loss, and pre-commitment. Third, policymakers have greater knowledge of capabilities that favor communication and collaboration of the business network from a responsible basis with resources without affecting the income that companies have.