ارزش محکومیت مصرف کننده در بهبود قصد خرید محصول دارای برچسب خصوصی
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ارزش محکومیت مصرف کننده در بهبود قصد خرید محصول دارای برچسب خصوصی

عنوان فارسی مقاله: نقش مهم ارزش محکومیت مصرف کننده در بهبود قصد خرید محصول دارای برچسب خصوصی در اندونزی
عنوان انگلیسی مقاله: The important role of consumer conviction value in improving intention to buy private label product in Indonesia
مجله/کنفرانس: بررسی مدیریت آسیا-اقیانوسیه - Asia Pacific Management Review
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت کسب و کار، بازاریابی
کلمات کلیدی فارسی: برچسب خصوصی، ارزش محکومیت مشتری، نگرش نسبت به برچسب خصوصی، قصد خرید برچسب خصوصی
کلمات کلیدی انگلیسی: Private label، Consumer conviction value، Attitude toward private label، Intention to buy private label
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journal List
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.apmrv.2017.07.003
دانشگاه: Faculty of Economics and Business, Soegijapranata Catholic University, Central Java, Indonesia
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2018
ایمپکت فاکتور: 0/86 در سال 2017
شاخص H_index: 9 در سال 2019
شاخص SJR: 0/231 در سال 2017
شناسه ISSN: 1029-3132
شاخص Quartile (چارک): Q3 در سال 2017
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 8
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
کد محصول: E10973
فهرست انگلیسی مطالب

Abstract


1- Introduction


2- Literature review


3- Hypothesis


4- Research method


5-  Result


6- Discussion


7- Limitation and future research


References

نمونه متن انگلیسی مقاله

Abstract


The purpose of this study is to investigate the price perception, perception of quality, attitudes toward consumer conviction value and intention to buy private label. Seven hypothesis were developed and tested using the data collected from consumers who have tried private labels in Indonesia. The Data was analyzed by SEM to test all the hypotheses. Four of all hypothesis were significant. The novely of the model gave proof that consumer conviction value could be a bridge of the research gap between attitudes and intention to buy. Perception quality of private label towards intention to buy was rejected from this empiric research. The empiric research gives a challenge for private label to further improve the quality of their products to align with the national brands and then it can increase intention to buy private label.


Introduction


Generally, companies give their products’ brand with national label or private label (Dawes & Nenycz-Thiel, 2013). Private labels are often used by retailers, sellers or distributors, in which they are known as home brands, store brands or own label brands (De Wulf, Odekerken-Schroder, Goedertier, & Van Ossel, 2005). Usually, private labels will use the name of the retailers, sellers or the distributors (Boyle & Lathrop, 2014; Hyman, Kopf, & Lee, 2010; Walsh & Mitchel, 2010). Beneke and Carter (2015) defined private label brands as brands sold exclusively through certain retailers. (see Fig. 1). Increasing of modern retailers' growth, employers must find chances and creativities towards their competitive excellences and catch the society's intention by shopping in their retailers. Private label does not develop only in Indonesia, Ngobo (2011) explained that the use of private labels becomes very important in some countries in Europe including Switzerland (54%), Germany (40%), and France (32%). One of creative and innovative efforts is by selling a number of their own brands (private label). Supermarkets have increased the use of private labels in their marketing strategies (Pepe, 2012). Private labels become the source of benefit for the supermarkets and threaten national brands (Quelch & Harding, 1996). Some researchers explained that private label could increase the consumers' decision to buy (Nies & Natter, 2012), increase store loyalty, control distribution channel and increase consumers' loyalty (Ailawadi & Keller, 2004; Ailawadi & Steenkamp, 2008; Levy & Weitz, 2007; Patti & Fisk, 1982; Richardson, Jain, & Dick, 1996). The more increasing of private labels’ quality will increase the store market (Sudhir & Talukdar, 2004), market share (Erdem, Zhao, & Valenzuela, 2004), store image (Nies & Natter, 2012) and intention to buy private label (Richardson et al., 1996; Semeijn, Van Riel, & Amrosini, 2004). Private label is also able to increase the competitiveness (Corstjens & Lal, 2000). Private label will increase store loyalty and profitability compared to national brands (Collins-Dodd & Lindley, 2003) through increasing gross margin (Corstjens & Lal, 2000; Ward, Shimshak, Perloff, & Harris, 2002).

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