تأثیرات سیاست بازدهی بر مبنای تخطی تامین کننده
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تأثیرات سیاست بازدهی بر مبنای تخطی تامین کننده

عنوان فارسی مقاله: تأثیرات سیاست بازدهی بر مبنای تخطی تامین کننده با خرده فروش ریسک گریز
عنوان انگلیسی مقاله: Impacts of returns policy under supplier encroachment with risk-averse retailer
مجله/کنفرانس: مجله خرده فروشی و خدمات مصرف کننده - Journal of Retailing and Consumer Services
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت کسب و کار، بازاریابی، مدیریت فناوری اطلاعات، مدیریت عملکرد
کلمات کلیدی فارسی: سیاست بازده مصرفی، ریسک گریزی، تخطی تامین کننده
کلمات کلیدی انگلیسی: Consumer returns policy، Risk aversion، Supplier encroachment
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journal List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jretconser.2018.11.011
دانشگاه: College of Management and Economics, Tianjin University, Tianjin 300072, PR China
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 4/218 در سال 2018
شاخص H_index: 65 در سال 2019
شاخص SJR: 1/211 در سال 2018
شناسه ISSN: 0969-6989
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 12
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
کد محصول: E11324
فهرست انگلیسی مطالب

Abstract


1- Introduction


2- Literature review


3- Models


4- Model analysis


5- Extensions


6- Conclusions


7- Managerial implications and limitations


References

نمونه متن انگلیسی مقاله

Abstract


This paper investigates the effects of consumer returns policy and retailer’s risk aversion on the behavior of supply chain members under supplier encroachment. We build a theoretical model of a dual-channel supply chain consisting of a risk-neutral supplier and a risk-averse retailer. Both channels provide consumer returns service. We thus examine the optimal pricing decisions for the supplier and the retailer and analyze the impacts of consumers’ sensitivity to returns policy on firms’ pricing strategies, product demands and the performance under retailer’s different risk attitudes. We also consider the role of competition when consumers facing multiple suppliers or multiple retailers. It is shown that when consumers are too sensitive to the returns policy, providing consumer returns policy may hurt the online demand and the total demand. An increased risk aversion level of retailer may lead to a smaller expect utility for the retailer while a larger profit for the supplier. Surprisingly, the number of retailers does not affect the optimal decisions, only affects the competitive retailers’ expected utility. Furthermore, we find that a two-part tariff contract could coordinate the supply chain under the supplier encroachment when both members are risk-neutral.


Introduction


When the upstream supplier in a supply chain sells products directly to consumers in the Internet, encroachment occurs in the downstream market which is called as supplier encroachment (Arya et al., 2007; Li et al., 2014; Ha et al., 2016). For example, cosmetics suppliers such as Estée Lauder and Johnson & Johnson sell their products through the traditional retail channel as well as their own websites; fashion industry makers such as Nike, Adidas and Levi Strauss and Co. (Levi’s) also sell products through independent retailers as well as their own Internet channels. Samsung and Sony in electronics industry, they all have their own direct channels and traditional reselling channels. In response to intensive competition in the online and offline environments (dualchannel supply chain) (Yan and Bhatnagar, 2008), the importance of services in a competitive dual-channel market is well emphasized (Yan and Pei, 2009), where consumer returns policy as a service guarantee tool has been widely implemented by firms (Heiman et al., 2001). Consumer returns policy helps retailers attract consumers and keep consumers loyalty. Especially, for the suppliers, providing consumer returns policy can alleviate the concerns for the misfits of online products. For example, retailers such as Wal-Mart and Sephora provide 100% money-back guarantees for consumer returns in their traditional channels. As their suppliers, Samsung and Estée Lauder also promise full returns policies in their online sales for Internet transactions. 

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