نوآوری مدل کسب و کار پایدار
Abstract
1- Introduction
2- Method
3- Underlying concepts
4- Research gap
5- Research questions
6- Discussion and conclusions
Reference
Abstract
The capability to rapidly and successfully move into new business models is an important source of sustainable competitive advantage and a key leverage to improve the sustainability performance of organisations. However, research suggests that many business model innovations fail. Despite the importance of the topic, the reasons for failure are relatively unexplored, and there is no comprehensive review of the sustainable business model innovation literature. This research provides a review of the literature, using a systematic database search and cross-reference snowballing. Its key contributions are: (1) a review of the key underlying concepts, discussing their similarities and differences and offer new definitions where there is an identified need; (2) we identify a research gap; and (3) we deduct research questions to address the gap.
Introduction
Sustainability issues, like growing inequality (Piketty and Saez, 2014) and the deterioration of our natural livelihood (Rockstrom, € Steffen, and Noone, 2009) make the transformation to a more sustainable economic system increasingly desirable. To realise this transition, private business is a pivotal stakeholder commanding the most resources and capabilities (Porter and Kramer, 2011). However, technological advances towards sustainability are increasingly incremental, and many companies find it difficult to meet their sustainability targets. Therefore, innovation on the business model level is required to align incentives and revenue mechanisms to leverage sustainable solutions (Rashid et al., 2013). Business model innovations are suspected to yield higher returns than product or process innovations (Chesbrough, 2007; Lindgardt et al., 2009), and sustainable business models might have the additional benefit of higher risk mitigation and resilience (Choi and Wang, 2009) and yield additional diversification and value cocreation opportunities (Nidumolu et al., 2009; Porter and Kramer, 2011; Tukker and Tischner, 2006). To realise these advantages organisations become increasingly interested in implementing sustainable solutions (Evans et al., 2009). However, many business model innovations fail (Patel, 2015). This has serious economic implications for companies (Chesbrough, 2007) and leads to considerable delays in the adoption of sustainable solutions (Geissdoerfer et al., 2017a, b). Despite the importance of these issues, the reasons for failure remain relatively unexplored. To explore this issue, we conducted a comprehensive review of the sustainable business model innovation literature. We identified various definitions of the key underlying concepts, which we interpreted and synthesised into working definitions. We identified essential research gaps and formulated research questions based on our analysis and thinking. We propose that these and similar questions are addressed by the development of research agendas based on the gap and the proposed working definitions.