تاثیر تکنولوژی اینترنت بر موفقیت کسب و کار
Abstract
1- Introduction
2- Literature review
3- Methodology
4- Influence of forgery and piracy in small business’ life
5- The importance of the Internet
6- Internet innovation and e-commerce in Russia
7- Online shopping and e-commerce today
8- Advertising on Internet and Mass-media
9- Conclusion
References
Abstract
The Internet is an important instrument for small businesses if it is used correctly, otherwise it can be a dangerous problem. Regardless, the Internet has started a process of innovation that is transforming the way people are planning to do business. This essay examines the Internet and its different approaches used within small businesses; it takes into consideration some aspects such as piracy and forgery, social networks, and websites. This paper gives a prospective of this phenomenon in different countries, first in Russia, then in Europe, and finally in the USA. The aim of this essay is to analyze how the Internet can transform the life of small businesses then it examines the possibility of the development of this new market sector. Finally, the essay outlines and considers the benefits of using the Internet in terms of services received, for example with banks or with national institutes rather than only in terms of sales potential and communication with customers.
Introduction
During 2015, Sberbank issued more than 120,000 loans for small businesses and 90% of them were online. “The “Online Backup Current Account” Service allows you to get the account number in an average of three minutes. To use it, you need to fill out an application on the bank’s website, specify the BIN, and fill in contact details. Immediately after, the Sberbank backup account is ready to receive funds in favour of the client.” (Sberbank, 2015). This demonstrates how things work out in Russia regarding the Internet and shows some of the benefits that it may provide to small businesses. In Italy, small businesses can interact directly with the public administration through the Internet to resolve a variety of services such as consulting, payment of taxes, or presentation of certificates or documents. The government of Japan created the web portal “Mirasapo” that aims to give expert counseling and to form a community of managers and experts in the e-commerce sector. Then the social networks VKontake or Facebook have made it possible for small businesses to advertise on their social network. Today, small and mediumsized businesses can also communicate with customers and ask opinions or introduce a new good into the market.