پایگاه های ارزیابی در صنعت خرده فروشی آنلاین
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پایگاه های ارزیابی در صنعت خرده فروشی آنلاین

عنوان فارسی مقاله: توسعه پایگاه ها و هدایت کنندگان ارزیابی در صنعت خرده فروشی آنلاین در طول زمان
عنوان انگلیسی مقاله: The development over time of valuation bases and drivers in the online retail industry
مجله/کنفرانس: رویه – علوم اجتماعی و رفتاری_Procedia – Social and Behavioral Sciences
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: بازاریابی
کلمات کلیدی فارسی: خرده فروشی آنلاین، ارزیابی خرده فروشی آنلاین، هدایت کنندگان ارزیابی، پایگاه های ارزیابی، درآمد در برابر ارزیابی EBITDA (سود قبل از بهره، مالیات، کاهش بها و استهلاک)
کلمات کلیدی انگلیسی: online retail; online retail valuation; valuation drivers; valuation bases; revenue vs. EBITDA valuation
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.sbspro.2018.04.055
دانشگاه: Management Department, Politehnica University of Timisoara, P-ta. Victoriei 14, Timisoara 300006, Romania
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2018
ایمپکت فاکتور: 0 در سال 2015
شاخص H_index: 39 در سال 2019
شاخص SJR: 0.158 در سال 2015
شناسه ISSN: 1877-0428
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 9
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
کد محصول: E12159
فهرست انگلیسی مطالب

Abstract


1- Introduction


2- Related literature


3- Data, methodology and results


4- Conclusions


References

نمونه متن انگلیسی مقاله

Abstract


As industries mature, the bases and drivers on which company valuation is based evolve. Generally, during the introduction phase, when a new technology emerges, the perceived potential of this technology is what drives the valuation as the company does not yet generate revenues nor profitability. As the company and industry develop, revenues and market position become more important than technology, and at a later point in time, once companies become profitable, profitability becomes the main valuation base and driver. This paper explores the development of the valuation bases and drivers for the online retail industry over time. While there are, several studies tackling the importance of revenues compared to the importance of profitability at a certain point in time, there are no studies looking at this topic over time. The study draws two main conclusions. Firstly, it confirms the conclusion of similar studies showing that the key valuation base in online retails has evolved from being revenue based to being profitability based and secondly, it demonstrates that the key valuation driver in the online retailing industry has evolved from being revenue growth to being profitability margin. The second finding is very surprising as it marks the development of the online retailing industry to a new development phase.


Introduction


The online retail industry has its roots in Michael Aldrich’s modified TV and telephone based system which connected to a central computer processed transactions. While the system was initially used by businesses only, Tesco and WM Morrison implemented the technology for home use and offered together with it home delivery (Aldrich, 2011) (Winterman & Kelly, 2013). Despite the innovative nature of the home shopping system, and even though the first true online retailer launched in 1989, Peapod – the first online grocery store (Peapod, 2016) it took until 1995 for the first large online shops to appear. Both Amazon and eBay launched their businesses in 1995 (Amazon, 2014) (eBay, 2017). The appearance of the World Wide Web played an important role and acted as an enabler for the launching of these two online shops (Peter, 2004). These two shops represent the beginning of the online retail industry as we know it.

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