بررسی مطلوب بودن وب سایت شرکت ها
ترجمه نشده

بررسی مطلوب بودن وب سایت شرکت ها

عنوان فارسی مقاله: نکته هایی که توسط مصرف کنندگان در بررسی مطلوب بودن وب سایت شرکت ها تایید شده اند: یک مطالعه تجربی از موسسات مالی در انگلستان و روسیه
عنوان انگلیسی مقاله: Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia
مجله/کنفرانس: مجله تحقیقات کسب و کار-Journal of Business Research
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: بازاریابی
کلمات کلیدی فارسی: مطلوب بودن وبسایت شرکت (CWF)، تصویر شرکت، اعتبار شرکت
کلمات کلیدی انگلیسی: Corporate website favorability (CWF)، Corporate image، Corporate reputation
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jbusres.2018.12.079
دانشگاه: Middlesex University, UK
صفحات مقاله انگلیسی: 18
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.352 در سال 2018
شاخص H_index: 158 در سال 2019
شاخص SJR: 1.684 در سال 2018
شناسه ISSN: 0148-2963
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
کد محصول: E12174
فهرست مطالب (انگلیسی)

Abstract

1. Introduction

2. Research background

3. Antecedents of corporate website favorability

4. Consequences of corporate website favorability

5. Materials and methodology

6. Results and analysis

7. Discussion

8. Conclusion

9. Limitations and future research directions

References

بخشی از مقاله (انگلیسی)

Abstract

The purpose of this paper is to explore, reconcile and depict corporate website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context. To achieve the goals of this study, the research adopted a mixed method research design by using a survey, which is supported by insights from in-depth interviews and focus group discussions. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and Structural equation modeling (SEM) were applied to gain insight into the various influences and relationships. The paper develops and empirically validates the framework of CWF antecedents and consequences. The paper indicates essential guidance for cross-functional managers and designers regarding the integrated and holistic practice of building favorable corporate websites as part of the corporate identity management. The paper adds to the understanding of CWF and discusses the antecedents of CWF by drawing upon the existing literature. Furthermore, it offers possible consequences of CWF and provides a framework for future testing.

Introduction

Today’s global environment is becoming predominantly online and visual oriented (Foroudi, Melewar, & Gupta, 2014; Foroudi, 2019). The major global companies communicate and shape their corporate identity across countries via their corporate websites (Abdullah, Nordin, & Abdul Aziz, 2013; Booth & Matic, 2011; Halliburton & Ziegfeld, 2009; Topalian, 2003). According to Opoku, Abratt, and Pitt (2006), the corporate website is a critical element of the corporate identity, and it must be managed well. For companies “nowadays, the websites tell much about what we do as a company, how we strive to change the world” (Nguyen et al., 2016, p. 15). Therefore, the corporate website is a primary vehicle for corporate visual identity and plays an essential role in the way that an organization portrays itself to internal and external stakeholders (Chen & Wells, 1999; Melewar & Karaosmanoglu, 2006; Van den Bosch, Elving, & de Jong, 2006). Building a favorable corporate website is one of the main facets of corporate visual identity, in line with the name, a symbol and/or logo, typography, color, or slogan; it is a way to reveal corporate identity in a visual manner (Ageeva, Melewar, Foroudi, Dennis, & Jin, 2018; Foroudi, Dinnie, Kitchen, Melewar, & Foroudi, 2017; Van den Bosch et al., 2006).