ارزیابی های مصرف کنندگان از مسئولیت اجتماعی شرکت
ترجمه نشده

ارزیابی های مصرف کنندگان از مسئولیت اجتماعی شرکت

عنوان فارسی مقاله: ارزیابی های مصرف کنندگان از اعتبار مسئولیت اجتماعی شرکت (CSR): توسعه و اعتبارسنجی یک مقیاس معتبر مسئولیت اجتماعی شرکت CSR چند بعدی
عنوان انگلیسی مقاله: Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale
مجله/کنفرانس: مجله تحقیقات کسب و کار-Journal of Business Research
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: بازاریابی
کلمات کلیدی فارسی: مسئولیت اجتماعی شرکت، اعتبار، توسعه مقیاس، رفتار مصرف کننده
کلمات کلیدی انگلیسی: Corporate social responsibility (CSR)، Authenticity، Scale development، Consumer behavior
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jbusres.2019.01.060
دانشگاه: Isenberg School of Management, University of Massachusetts Amherst, Amherst 01003, MA, USA
صفحات مقاله انگلیسی: 14
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.352 در سال 2018
شاخص H_index: 158 در سال 2019
شاخص SJR: 1.684 در سال 2018
شناسه ISSN: 0148-2963
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
کد محصول: E12190
فهرست مطالب (انگلیسی)

Abstract

1. Introduction

2. Conceptual background: CSR, authenticity, and CSR authenticity

3. The scale development process

4. Testing and refining the scale

5. Discussion

6. Limitations and future research

Declarations of interest

Acknowledgements

References

بخشی از مقاله (انگلیسی)

Abstract

Authenticity is a critical concept affecting consumers’ judgments of brands, as well as CSR programs. However, while much research has examined the impact of authenticity, there is less understanding regarding the dimensions that influence consumers’ perceptions of authenticity, especially within the CSR domain. Thus, the purpose of this research is (1) to identify the dimensions of CSR authenticity and (2) to develop and validate a multi-dimensional scale to assess it. Our findings support a seven-dimensional scale with the following dimensions: community link, reliability, commitment, congruence, benevolence, transparency, and broad impact. In addition, our findings support the efficacy of CSR authenticity for predicting positive consumer attitudes and intentions toward the firm. Marketing implications are discussed.

Introduction

Organizations commonly expect to reap the benefits from their corporate social responsibility (CSR) endeavors. However, insincere initiatives may leave a negative or conflicting impression on stakeholders if consumers feel the organization is not really committed to the cause (Wagner, Lutz, & Weitz, 2009). Indeed, although increased attention has been given to CSR as the main vehicle by which organizations address stakeholders’ social concerns, some research has shown negative consequences of CSR such as mistrust and skepticism surrounding the attempts of doing good (Wagner et al., 2009). Thus, although CSR endeavors are supposed to benefit society and support communities, they are increasingly viewed as a tactic for covering up companies’ societal harms (Delmas & Burbano, 2011). For example, the National Football League (NFL) has long and explicitly presented itself as a devoted ambassador of promoting the breast cancer awareness campaign.