دیدگاه مشتری بر ارائه خدمات در پروژه ها
ترجمه نشده

دیدگاه مشتری بر ارائه خدمات در پروژه ها

عنوان فارسی مقاله: تولید محتوا پیامدهای ارزش: دیدگاه مشتری بر ارائه خدمات در پروژه ها
عنوان انگلیسی مقاله: Co-creation of value outcomes: A client perspective on service provision in projects
مجله/کنفرانس: مجله بین المللی مدیریت پروژه-International Journal of Project Management
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: بازاریابی، مدیریت پروژه
کلمات کلیدی فارسی: فواید، مدل کسب و کار، تولید محتوا، پیامدها، منطق غالب خدمات، ارزش
کلمات کلیدی انگلیسی: Benefits; Business model; Co-creation; Outcomes, Service Dominant-Logic; Value
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus – Master Journals List – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.ijproman.2019.01.003
دانشگاه: The Bartlett School of Construction and Project Management, University College London, London, WC1E 7HB, United Kingdom
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.979 در سال 2018
شاخص H_index: 121 در سال 2019
شاخص SJR: 2.203 در سال 2018
شناسه ISSN: 0263-7863
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 20
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
کد محصول: E12210
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1. Introduction


2. Literature review


3. Research methodology and methods


4. Results


5. Discussion


6. Conclusion and implications


Conflict of interest


Acknowledgments


Appendix A. Synthesis of the results


References

نمونه متن انگلیسی مقاله

Abstract


Client organisations, as financiers, owners, and users, face the challenge of generating and delivering value outcomes for a wide range of stakeholders. However, research has demonstrated that projects constantly fall short of providing valuable outcomes in the medium- and long-term. The value outcomes start to appear in the latter stages of a project, yet, they have a link back to the project definition phase, where value outcomes can be purposely designed for the long-term. Value outcomes per se have been historically researched from a supplier and financial perspective. However, the research around the client perspective has been scarce, particularly the exploration of the co-creation of value outcomes for the longterm. To this end, the Service-Dominant Logic is an established framework to analyse the co-creation of value outcomes in the long-term from a client perspective. Thus, this framework is being used in this research to analyse six project case studies from two public sector client organisations in the United Kingdom. The results show eight managerial value interactions, which may enhance a set of five value outcomes from a client perspective in the medium- and long-term. Additionally, tensions around the co-creation process have been identified, which require management attention to secure and to defend the value outcomes. Overall, this study may prompt project practitioners to undertake a set of co-creation practices in order to formulate projects as service provision, as well as to avoid negative financial impacts to business models.


Introduction


Client organisations face the challenge of creating and delivering value outcomes for a wide range of project stakeholders and, ultimately, to society at large. Thus, client organisations are particularly interested in what the project can do for them in the long-term (Smyth, 2015). It then becomes critical the conceptualisation of value in the early stages of a project. One of the challenges when conceptualising value is, for example, dealing with different perceptions of value. Multiple and conflicting perspectives of value may be found at an early stage of a project, yet value outcomes should be (theoretically) anchored to the client, as it is the main stakeholder that absorbs the implications of value outcomes in the medium- and long-term. Value outcomes tend to start emerging in the latter stages of a project, yet these have a direct link to the conception of a project (front-end stage), where most of the value can be created, designed and configured (Morris, 2013). Once the conceptualisation phase is closed, most of the value outcomes have been locked-up, including the main benefits or sacrifices for the client organisation.

  • اشتراک گذاری در

دیدگاه خود را بنویسید:

تاکنون دیدگاهی برای این نوشته ارسال نشده است

دیدگاه مشتری بر ارائه خدمات در پروژه ها
نوشته های مرتبط
مقالات جدید
نماد اعتماد الکترونیکی
پیوندها