ارائه کمک های خیرخواهانه فردی
ترجمه نشده

ارائه کمک های خیرخواهانه فردی

عنوان فارسی مقاله: جمع آوری خدمات و نقش تأثیر اهدای درک شده در ارائه کمک های خیرخواهانه فردی
عنوان انگلیسی مقاله: Service fundraising and the role of perceived donation efficacy in individual charitable giving
مجله/کنفرانس: مجله تحقیقات کسب و کار-Journal of Business Research
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: بازاریابی
کلمات کلیدی فارسی: ارائه کمک های خیرخواهانه، خیریه ها، رفتار اهدا، جمع آوری، بازاریابی غیر سودآور
کلمات کلیدی انگلیسی: Charitable giving، Charities، Donation behavior، Fundraising، Nonprofit marketing
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus – Master Journals List – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.jbusres.2019.02.051
دانشگاه: St. John’s University, Tobin College of Business, Queens, NY 11439, United States of America
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.352 در سال 2018
شاخص H_index: 158 در سال 2019
شاخص SJR: 2.203 در سال 2018
شناسه ISSN: 0148-2963
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 10
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
آیا این مقاله مدل مفهومی دارد: دارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
کد محصول: E12260
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1. Introduction


2. Conceptual background and hypotheses


3. Study 1A


4. Study 1B


5. Study 2


6. Study 3


7. Discussion and implications


Declaration of interest


Acknowledgements


Appendix A. Supplementary data


Research Data


References

نمونه متن انگلیسی مقاله

Abstract


Perceived donation efficacy (PDE) is the degree to which a donor believes that a charitable gift will make a difference in the cause that he or she is supporting. Extant research leaves important questions to be answered about the kinds of fundraising models that affect PDE, and PDE’s subsequent influence on charitable giving. We find that PDE and, in turn, charitable giving can be impacted by a newly proposed fundraising model that substitutes volunteer service for miles walked in the more traditional “walk-a-thon” model. The real-world success of the service fundraising model is first established in a field study with an actual nonprofit organization. Subsequent experiments further suggest that the influence of fundraising models on PDE is broader than simply making more efficient use of donors’ dollars. We also offer the first empirical evidence that PDE mediates the relationship between fundraising models and charitable giving.


Introduction


The impact of nonprofit organizations is far-reaching and vital to the wellbeing of humanity. In many communities around the world, nonprofit organizations provide some of the most basic and essential services to those in need – services such as access to clean water, food and shelter. However, despite the valuable work most of these organizations perform, many lack resources and find themselves understaffed and underfunded. According to a 2015 survey of nonprofit organizations (Nonprofit Finance Fund, 2015) more than three-fourths of those surveyed reported an increase in demand for services, yet more than half of them couldn’t meet demand. Of those who reported that they could not meet demand, 71% stated that they couldn’t provide services due to a lack of resources. Based on the potentially dire consequences of these shortcomings, it is imperative to better understand what drives charitable giving so that nonprofit organizations can maximize their aid to the underprivileged. Contrasted against the general struggle of nonprofit organizations, one – Charity: Water – has garnered significant attention for its success, raising a quarter of a billion dollars in ten years and bringing clean water to over seven million people in developing countries (National Retail Federation, 2017).

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