بازاریابی رسانه های اجتماعی در جراحی پلاستیک
Key points
Introduction
Social media
How we use it
Authors’ impressions of major platforms as they apply to facial plastic surgery
What patients want
Is it worth it?
#Hashtag
Potential pitfalls
Summary
References
KEY POINTS
Social media is quickly becoming one of the main avenues for direct to consumer marketing. Patients use social media to find surgeons and to communicate about procedures, outcomes, and their experiences. A surgeon’s social media presence can dramatically increase their perception of being an expert and showcase to patients their style and approach. There is no single best social network, instead various networks exist with unique characteristics that each have the potential to drive traffic to a practice. Social media can be potentially hazardous for patients and surgeons if misused.
INTRODUCTION
As patients incorporate social media into their daily routine, physicians are increasingly investigating ways of harnessing this burgeoning market of interactive media. Plastic surgeons are apt to embrace innovation and emerging technologies, and they are now helping to define the interaction between social media and medicine. Social media is a powerful tool that needs to be used wisely to avoid pitfalls.