استفاده از آنالیز SWOT برای تجزیه و تحلیل اهمیت عملکرد
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استفاده از آنالیز SWOT برای تجزیه و تحلیل اهمیت عملکرد

عنوان فارسی مقاله: تجزیه و تحلیل اهمیت عملکرد مبتنی بر آنالیز SWOT
عنوان انگلیسی مقاله: Importance-Performance Analysis based SWOT analysis
مجله/کنفرانس: مجله بین المللی مدیریت اطلاعات - International Journal Of Information Management
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت کسب و کار، مدیریت استراتژیک، مدیریت عملکرد، مدیریت منابع اطلاعاتی
کلمات کلیدی فارسی: آناليز SWOT، آناليز اهميت عملکرد، نظرسنجي از رضايت مشتري
کلمات کلیدی انگلیسی: SWOT analysis، Importance-Performance Analysis، Customer satisfaction surveys
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus - Master Journals List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.ijinfomgt.2016.03.009
دانشگاه: Electronics and Computer Science, University of Southampton, Southampton SO17 1BJ, United Kingdom
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 7/338 در سال 2018
شاخص H_index: 91 در سال 2019
شاخص SJR: 1/711 در سال 2018
شناسه ISSN: 0268-4012
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 10
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
آیا این مقاله مدل مفهومی دارد: دارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: دارد
کد محصول: E13226
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1- Introduction


2- Literature review


3- IPA based SWOT framework


4- Case study of Higher Education Institutions in Thailand


5- Conclusion


References

نمونه متن انگلیسی مقاله

Abstract


SWOT analysis, a commonly used tool for strategic planning, is traditionally a form of brainstorming. Hence, it has been criticised that it is likely to hold subjective views of the individuals who participate in a brainstorming session and that SWOT factors are not prioritized by their significance thus it may result in an improper strategic action. While most studies of SWOT analysis have only focused on solving these shortcomings separately, this study offers an approach to diminish both shortcomings by applying Importance-Performance Analysis (IPA) to identify SWOT based on customer satisfaction surveys which produces prioritized SWOT corresponding to the customers’ perception. Through the use of IPA based SWOT analysis, it is expected that a organisation can efficiently formulate strategic planning as the SWOT factors that should be maintained or improved can be clearly identified based on customers’ viewpoints. The application of the IPA based SWOT analysis was illustrated and evaluated through a case study of Higher Education Institutions in Thailand. The evaluation results showed that SWOT analysis of the case study accurately reflected the organisation's situations thereby demonstrating the validity of this study.


Introduction


Understanding the business environment is central to a strategic planning process. Among the most important tools to facilitate such understanding is the SWOT analysis (Hill & Westbrook, 1997; Ying, 2010). It helps organizations to gain a better insight of their internal and external business environment when making strategic plans and decisions by analysing and positioning an organization’s resources and environmentin four regions: Strengths,Weaknesses, Opportunities and Threats. SWOT analysis has been praised for its simplicity and has been in continued use since the 1960s. However, in practice it cannot offer an efficient result and sometimes may lead to a wrong business decision (Coman & Ronen, 2009; Wilson & Gilligan, 2005). This is because the traditional approach of SWOT analysis is based on qualitative analysis in which SWOT factors are likely to hold subjective views of managers or planner judgements. Besides, SWOT factors in each region are either not measurable or ranked by the significance towards anorganisation’sperformance.Inaddition,the SWOT analysis should be evaluated by considering the customer’s perspective rather than being evaluated solely on the organisation’s point of Introduction Understanding the business environment is central to a strategic planning process. Among the most important tools to facilitate such understanding is the SWOT analysis (Hill & Westbrook, 1997; Ying, 2010). It helps organizations to gain a better insight of their internal and external business environment when making strategic plans and decisions by analysing and positioning an organization’s resources and environmentin four regions: Strengths,Weaknesses, Opportunities and Threats. SWOT analysis has been praised for its simplicity and has been in continued use since the 1960s. However, in practice it cannot offer an efficient result and sometimes may lead to a wrong business decision (Coman & Ronen, 2009; Wilson & Gilligan, 2005). This is because the traditional approach of SWOT analysis is based on qualitative analysis in which SWOT factors are likely to hold subjective views of managers or planner judgements.

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