شکایات در یک مدل کسب و کار
ترجمه نشده

شکایات در یک مدل کسب و کار

عنوان فارسی مقاله: شکایات و حل و فصل در یک مدل کسب و کار نظیر به نظیر
عنوان انگلیسی مقاله: Complaints and resolutions in a peer-to-peer business model
مجله/کنفرانس: مجله بین المللی مدیریت مهمان نوازی (هتلداری) – International Journal of Hospitality Management
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: مدیریت کسب و کار
کلمات کلیدی فارسی: اقتصاد اشتراکی، نظیر به نظیر، شکایات، حل و فصل، انتساب مسئولیت، Airbnb
کلمات کلیدی انگلیسی: Sharing economy، Peer-to-peer، Complaints، Resolutions، Attribution of responsibility، Airbnb
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.ijhm.2019.04.026
دانشگاه: School of Hospitality and Tourism Management, Oklahoma State University, 365 Human Sciences, Stillwater, OK, 74078, USA
صفحات مقاله انگلیسی: 10
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2019
ایمپکت فاکتور: 5.414 در سال 2018
شاخص H_index: 93 در سال 2019
شاخص SJR: 1.999 در سال 2018
شناسه ISSN: 0278-4319
شاخص Quartile (چارک): Q1 در سال 2018
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
کد محصول: E13600
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست مطالب (انگلیسی)

Abstract

1. Introduction

2. Theoretical background

3. Methodology

4. Findings

5. Discussion

6. Conclusion

Appendix A. Complaint management mechanisms by an online platform

Appendix B. Attributions of responsibility

References

بخشی از مقاله (انگلیسی)

Abstract

This study aimed to examine the complaint and resolution process in a peer-to-peer (P2P) business model, in the case of Airbnb, and to uncover the underlying attributions of responsibility in the process. A total of 52 complaint episodes posted by hosts and guests of Airbnb were retrieved from a third-party website and analyzed using content analysis. The findings reveal the dynamic involvement patterns among multiple parties at dyadic, triadic, and quadratic levels in the P2P context. The findings also show when managing complaints between hosts and guests, the platform provider follows some prescriptive mechanisms that emphasize resolution over recovery, a drastic departure from that in the conventional business-to-customer (B2C) context. Paradoxically, responsibility is attributed to the platform provider not only when it directly causes the complaints (commission) but also when it is indirectly related to them (association). The platform, particularly, holds diffused responsibilities for consequential negative events.

Introduction

Customer complaints and complaint resolutions have been some of the issues most central to hospitality research and practice. The received wisdom in customer complaints and complaint resolutions that currently informs hospitality research and practice has been developed almost entirely based on a business-to-customer (B2C) model (Kumar and Kumar, 2016; Tax et al., 1998). However, the emergence of peer-topeer (P2P) business models such as Airbnb is considered a disruptive force in the conventional hospitality industry. Airbnb has been rapidly growing on an annual basis with a higher demanding rate (120%) compared to that of traditional hotels (1%) (Lane, 2016). In 2018, it also values up to $38 billion in the market (Trefis Team, 2018). The phenomenal rise of a P2P model in the past few years has brought changes in the traditional B2C model. A case of Airbnb is considered as a platform provider that facilitates individual-to-individual transactions rather than as a typical service provider in a B2C model (Zervas et al., 2017), in which the traditional boundary between the roles of an employee and a customer is blurred in a P2P model. Peers can voluntarily choose the role of a service provider, a customer, or both depending on their needs and resources when participating in P2P transactions. Peers who play a role as a host or a guest in Airbnb are exposed to multiple points of encounters throughout the transactions, such as through online profiles (e.g., self-introduction and accommodation information) and online and face-to-face communications, which are critical for influencing their satisfaction (Moon et al., 2019). The multi-faceted interactions between peers (hosts or guests) and the distinctive nature of P2P businesses can possibly cause more complaints and resolutions between them. P2P transactions via online platforms in diverse contexts (e.g., lodging and dining) further raise legislative issues directly related to peers’ lives such as tax payment (Hardiman, 2017; Malhotra and Van Alstyne, 2014) and food safety regulations (Pitts, 2015). In such a distinctive business environment, there is a higher likelihood of complaints and resolutions taking place in a more complex manner compared to a conventional B2C model. Taking into account the characteristics of a P2P business environment, this research recognizes a need to disentangle the complexities of complaints and resolutions in a P2P context.