مدیریت بازاریابی صنعتی
ترجمه نشده

مدیریت بازاریابی صنعتی

عنوان فارسی مقاله: مدیریت بازاریابی صنعتی: بررسی اجمالی کتاب سنجی از زمان تأسیس آن
عنوان انگلیسی مقاله: Industrial marketing management: Bibliometric overview since its foundation
مجله/کنفرانس: مدیریت بازاریابی صنعتی - Industrial Marketing Management
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: بازاریابی، مدیریت صنعتی، مدیریت عملکرد، مدیریت کسب و کار، مدیریت بازرگانی
کلمات کلیدی فارسی: آنالیز کتاب سنجی، شاخص ها، بازاریابی صنعتی، Web of science ،VOS viewer
کلمات کلیدی انگلیسی: Bibliometric analysis، Indicators، Industrial marketing، VOS viewer، Web of science
نوع نگارش مقاله: مقاله مروری (Review Article)
نمایه: Scopus - Master Journals List - JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.indmarman.2019.07.014
دانشگاه: Department of Business Administration 1, University of Granada, Campus Cartuja, s/n, Granada 18011, Spain
صفحات مقاله انگلیسی: 20
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2020
ایمپکت فاکتور: 6/511 در سال 2019
شاخص H_index: 114 در سال 2020
شاخص SJR: 2/375 در سال 2019
شناسه ISSN: 0019-8501
شاخص Quartile (چارک): Q1 در سال 2019
فرمت مقاله انگلیسی: PDF
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: خیر
آیا این مقاله مدل مفهومی دارد: ندارد
آیا این مقاله پرسشنامه دارد: ندارد
آیا این مقاله متغیر دارد: ندارد
کد محصول: E14324
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست مطالب (انگلیسی)

Abstract

1- Introduction

2- Background

3- Methodology

4- Results

5- Mapping IMM citations

6- Conclusions

7- Research limitations

References

بخشی از مقاله (انگلیسی)

Abstract

Industrial Marketing Management (IMM) is an outstanding journal in the field of business-to-business marketing. This paper focuses on this journal, with an extensive bibliometric analysis of IMM from its foundation in 1971 to 2017, the last year analyzed in this study. It identifies, among others, the annual evolution of publications, the most influential countries, the most relevant authors, the most prominent institutions supporting research, as well as the citations of IMM papers in major marketing, but also other, business and management journals. To do so, this research uses the Web of Science Core Collection and Scopus databases, and analyzes a wide range of bibliometric indicators, including the total number of publications and citations, citations per paper, the h-index, m-value and citation thresholds, and also develops a graphical analysis of the bibliographical material using the visualization of similarities (VOS) viewer software. Finally, by applying a cluster analysis by fractional accounting, this research identifies trends and proposes future topics and research lines, such as: trust, innovation, performance, relationship marketing, the future role of new technologies in industrial marketing research, online marketing and corporate image.

Introduction

Industrial Marketing Management (IMM) is the first journal to focus on the field of business-to-business marketing (Lindgreen & Di Benedetto, 2018). The journal published its first issue in September 1971 and the first editor-in-chief was R. Derek Medford. In 1994, Peter LaPlaca stepped down as editor-in-chief of the Journal of Business & Industrial Marketing and became the editor-in-chief of IMM; his tenure has been key to strengthening its international image and position in the most prestigious journals rankings (Beverland, 2018). In 2015, Adam Lindgreen from Copenhagen Business School became co-editor of the journal, and in 2017 Anthony Di Benedetto, from Temple University (USA), was appointed co-editor-in-chief, replacing LaPlaca (LaPlaca & Lindgreen, 2016). The journal has grown significantly over time, and today, it publishes more than 100 articles per year. The journal is well-recognized as one of the leading journals in marketing, especially in the context of B2B marketing (Di Benedetto & Lindgreen, 2018). According to the Journal Citation Reports of the Web of Science Core Collection of Clarivate Analytics, the journal has a 2-year impact factor of 3.678 and a 5-year impact factor of 4.488. Examining the results of the 2-year impact factor, the journal ranks 30th out of 140 journals in the field of Business, and 37th out of 210 journals in Management, which demonstrates the relevance of this journal in the field of Business and Industrial Marketing. In fact, IMM's position as measured by Thomson's JCR Impact Factor has strengthened steadily in recent years, from 1.930 (2015) to 3.166 (2016), 3.678 (2017) and 4.779 (2018), which confirms the increasing influence of the journal during the tenure of Lindgreen and Di Benedetto.