تأثیرات رهبری تحول آفرین سبز، انگیزش بیرونی و درونی سبز
Abstract
1- Introduction
2- Theoretical foundation and hypotheses development
3- Research method
4- Results
5- Discussion
6- Conclusion
References
Abstract
Because no prior studies investigated that green intrinsic and extrinsic motivation influence green creativity, this study aims to bridge this research gap and offers two novel constructs: green intrinsic motivation and green extrinsic motivation. A survey approach is employed to get insights from the information technology (I.T) industry located in Dalian, China. Using structural equation modeling (variance-based), the authors analyzed 298 respondents. The findings revealed that green transformational leadership has a substantial influence on green intrinsic motivation and green creativity, which are needed for employees to produce clean and green products and services. In addition, green intrinsic motivation partially mediates the relationship between green transformational leadership and green creativity. On the contrary, green extrinsic motivation as a moderator slightly undermines the green intrinsic motivation for green creative behavior. Therefore, leadership in organizations should raise the green motivation of employees so that they may innovate environment-friendly and sustainable products and services.
Introduction
Recently, greening the management and organizational philosophy has gained popularity both among the industry and the scholars in order to reduce the impact of industrial waste and hazards produced by organizations and conventional products. Stakeholders and scholars have pressured organizations to strategize policies to attain social, economic, and environmental outcomes. For instance, a few recent studies proposed that greening the information technology and computer practices can help to reduce carbon wastage, disposal activities, and energy consumption in organizations (Bai et al., 2017; Ojo et al., 2019). Thus, in academic areas and industries, focus of research is shifting from a general deliberation on green business into greening the functional areas, such as green innovation (Zailani et al., 2015), green finance (Przychodzen et al., 2018), green human resource management (Yong et al., 2019) and green creativity (Awan et al., 2019).