Abstract
1- Introduction
2- Hypothesis development
3- Sample and methodology
4- Empirical results
5- Conclusion
References
Abstract
Using a sample of Taiwanese listed companies during 2010–2016, this paper examines how firm size affects corporate social responsibility report disclosure and the moderating effect of firm size in the relationship of CSR disclosure and firm financial performance. The results show that firm size positively affects firms’ CSR disclosure. Moreover, CSR disclosure has a positive impact on firm financial performance, and the positive effect is stronger for small firms that have less employees. For small firms, CSR disclosure does improve financial performance. However, large firms just talk CSR, and thus the CSR disclosures of large firms have no impact on firm performance.
Introduction
Corporate social responsibility activities (CSR)have gained much attention among scholars and practitioners in recent years. However, the issue regarding whether CSR activities are positively rewarded is still inconclusive (Grewatsch and Kleindienst, 2017). 3 CSR activities can be categorized as symbolic (talking) and substantive (walking) actions (Baumann-Pauly et al., 2013; Schons and Steinmeier, 2016). Symbolic actions do not require changes of the business process, and usually include various external communication instruments arranged by firms to communicate with stakeholders. (Balmer and Greyser, 2006; Wickert et al., 2016). The externally facing documentation of CSR engagements, such as corporate websites, advertising and CSR reports are typical examples (Du et al., 2010). Substantive actions involve the actual changes of structures, procedures and strategies in primary business processes, and are also costly (Schons and Steinmeier, 2016). Firms often cannot walk the talk (Delmas et al.,2013; Lyon and Montgomery, 2015), thus symbolic CSR actions cannot always enhance firm performance (Walker and Wan, 2012; Schons and Steinmeier, 2016). The inconsistent results about the financial reward of CSR activities in prevailing research may be due to the inadequacy of many CSR rankings to distinguish symbolic from substantive actions (Schons and Steinmeier, 2016).