پاسخ عاطفی مصرف کننده و پذیرش محصولات غذایی پایدار
Abstract
1- Introduction
2- Materials and methods
3- Results and discussions
4- Conclusion
References
Abstract
With current global challenges such as population growth, climate change and water scarcity, it is critical to develop sustainable strategies to achieve food security. One way to tackle this is by developing new products that use alternative and more sustainable ingredients. Bambara groundnut is a low-impact African legume as it can be grown on marginal soils and is resistant to high temperatures. The aim of this study was to investigate UK consumer acceptability and emotional response to snack products containing Bambara groundnut flour as an alternative sustainable ingredient. A key objective was to understand the contribution that measuring emotional response would reveal. Additionally the impact of extrinsic information on consumer acceptability and emotional response to snack products was investigated by sharing information concerning Bambara groundnut’s sustainability and nutritional credentials. 100 UK participants were recruited to evaluate two biscotti and two cracker products. For each category a standard product made from standard ingredients sourced commercially, and one made replacing some of standard flour with Bambara flour were obtained. For each sample, participants were asked to rate their overall liking and emotional response based on sensory properties of the product (the blind condition). Participants were invited back for a second session, where they were informed about global resource challenges, and the sustainable features and nutritional value of Bambara, and which products contained this as an ingredient (informed condition). Under the blind condition, no significant differences in overall liking were observed between standard and Bambara products, indicating UK consumers accept the sensory properties of products that contain Bambara flour. Interestingly, the extrinsic information shifted consumer emotional response towards more positive emotions and less negative emotions when consuming products containing Bambara flour. It also made them felt less guilty when consuming the Bambara products, suggesting consumers engage with the idea of sustainable ingredients, and that this sustainable ingredient has potential for future new product development. It also highlighted the value of measuring emotional response for novel products to understand what may drive purchase behaviour when products are matched for liking. Food neophobia status did not impact product acceptability and emotional response between Bambara and standard products, however overall a lower emotional response was found for medium neophobic consumers in general who are more likely to evade novel products.
Introduction
Food security is defined by the United Nations as where ‘all people, at all times have physical and economic access to sufficient, safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life’ (World Food Summit, 1995). With current global population growth and a prediction that this will reach over 10 billion people by 2050 (FAO, 2009), the goal of improving global food security faces a number of challenges including climate change (Cox, Betts, Jones, Spall, & Totterdell, 2000) and water scarcity (Butler, 2017). Sustainable strategies that enable agricultural production increase, waste reduction, and development of alternative sustainable novel ingredients for food processing are urgently needed. With increased public interest in sustainable food products, consumer attitude and acceptance of novel sustainable food products or ingredients is an important determinant of a novel product’s implementation and commercialisation.