اهرم قرار دادن معاشرت پذیری برای ایجاد اعتماد
ترجمه نشده

اهرم قرار دادن معاشرت پذیری برای ایجاد اعتماد

عنوان فارسی مقاله: اهرم قرار دادن معاشرت پذیری برای ایجاد اعتماد در سایت های تجارت اجتماعی
عنوان انگلیسی مقاله: Leveraging sociability for trust building on social commerce sites
مجله/کنفرانس: تحقیقات تجارت الکترونیک و کاربردها – Electronic Commerce Research and Applications
رشته های تحصیلی مرتبط: مدیریت، حسابداری
گرایش های تحصیلی مرتبط: تجارت الکترونیک، مدیریت کسب و کار، بازاریابی، حسابداری خدمات عمومی
کلمات کلیدی فارسی: معاشرت پذیری، مردم، سیاست ها، اهداف، اعتماد در پیشنهاد محصولات
کلمات کلیدی انگلیسی: Sociability, People, Policies, Purposes, Trust in product recommendations
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: Scopus – Master Journals List – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.elerap.2019.100907
دانشگاه: Tamkang University, Taiwan
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2020
ایمپکت فاکتور: 5.546 در سال 2019
شاخص H_index: 69 در سال 2020
شاخص SJR: 1.243 در سال 2019
شناسه ISSN: 1567-4223
شاخص Quartile (چارک): Q1 در سال 2019
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 16
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
آیا این مقاله مدل مفهومی دارد: دارد
آیا این مقاله پرسشنامه دارد: دارد
آیا این مقاله متغیر دارد: دارد
کد محصول: E15112
رفرنس: دارای رفرنس در داخل متن و انتهای مقاله
فهرست انگلیسی مطالب

Abstract


1- Introduction


2- Theoretical background


3- Study 1: Qualitative study


4- Study 2: Quantitative study


5- Hypotheses testing


6- Discussion


Acknowledgements


Appendix. A: Questionnaire items


Appendix B:. Common method bias analysis


References

نمونه متن انگلیسی مقاله

Abstract


With the increasing popularity of social media, consumers are increasingly generating and sharing content, facilitating the growth of social commerce sites. Studies have explored the factors driving consumers’ adoption of social commerce, but relatively few of them have investigated the role of sociability. Because sociability determines how users interact and the conceptualization of sociability remains unclear, this study extended the research of Preece by identifying seven elements of three subdimensions of sociability through focus-group discussions. The partial-least-squares analysis results suggested that the purposes, policies, and people aspects of sociability positively affect trust in product recommendations. In addition, the results from fuzzy set qualitative comparative analysis revealed that all the elements of the subdimensions of sociability appear as conditions in one or more paths, and none of the conditions is present in all the causal paths identified. The results provide valuable information for academics and practitioners seeking to increase consumer trust through sociability.


Introduction


With the growing popularity of social media such as Facebook and Twitter, consumers are increasingly producing and sharing content (Ko, 2018). Traditional e-commerce, which once focused on one-way browsing, has transformed into social commerce, which offers a consumer-oriented environment. Social commerce is a subset of e-commerce that combines social networking with shopping or transactions (Alshibly, 2014; Shen, 2012). With the aid of social networking capabilities, social commerce sites offer “user-generated content” mechanisms such as comments, feedbacks, reviews, and tags that help customers share their purchasing experiences (Li and Ku, 2018). In contrast with the recommendations of merchants, recommendations by friends or indirect acquaintances are considered more accurate and trustworthy (Bai et al., 2015). Social commerce sites can be distinguished from e-commerce sites in the following three aspects. First, customers interact with e-commerce platforms as individuals, whereas social commerce sites encourage conversations and interactions between customers (Huang and Benyoucef, 2013). Second, customers have little control on e-commerce sites, which provide only one-way browsing, whereas customers on social commerce sites are empowered to create collaborative and interactive online experiences (Huang and Benyoucef, 2015). Third, the design of e-commerce sites is product- or catalog-centered to maximize shopping efficiency, but social commerce sites provide user- or customer- centered interfaces to motivate social activities (Huang and Benyoucef, 2015; Shadkam and O’Hara, 2013). More specifically, social commerce sites facilitate social interaction by encouraging consumer participation (Huang and Benyoucef, 2013). Because customer participation leads to enrichment of consumer-generated content, social commerce sites attract more consumers, who share their experiences and leverage other customers’ expertise (Yang et al., 2015).

  • اشتراک گذاری در

دیدگاه خود را بنویسید:

تاکنون دیدگاهی برای این نوشته ارسال نشده است

اهرم قرار دادن معاشرت پذیری برای ایجاد اعتماد
نوشته های مرتبط
مقالات جدید
لوگوی رسانه های برخط

logo-samandehi

پیوندها