دانلود مقاله نقش فرآیندهای خلق دانش در رسانه های اجتماعی و نوآوری
چکیده
مقدمه
مدل و فرضیه های تحقیق
روش تحقیق
نتایج
بحث
نتیجه گیری، محدودیت ها و تحقیقات آینده
منابع
Abstract
Introduction
Research Model and Hypotheses
Research Methodology
Results
Discussion
Conclusions, Limitations, and Future Research
References
چکیده
هدف از این مطالعه بررسی تجربی نقش ظرفیت جذب، به عنوان مجموعه ای از فرآیندهای ایجاد دانش، در رابطه بین رسانه های اجتماعی و نوآوری باز در زمینه شرکت خانواده است. علاوه بر این، این مطالعه تأثیر استفاده از رسانه های اجتماعی را به عنوان پیشینه نوآوری باز در شرکت ها تجزیه و تحلیل می کند. نمونه مورد بررسی توسط 113 شرکت خانوادگی پاسخگو در اسپانیا تشکیل شد. مدل از طریق PLS-SEM با نرم افزار smartPLS 3.3.3 برآورد شد. نتایج نقش کلیدی ظرفیت جذب را در رابطه بین استفاده از رسانه‌های اجتماعی و نوآوری باز تایید می‌کند، همچنین ثابت می‌کند که چگونه استفاده از رسانه‌های اجتماعی به‌عنوان یک توانمندساز مربوط به شیوه‌های نوآوری باز ظاهر می‌شود. علاوه بر این، یافته‌ها از اهمیت استفاده از رسانه‌های اجتماعی برای کسب اطلاعات و دانش خارجی حمایت می‌کنند که به نوبه خود می‌تواند به شرکت‌های خانوادگی برای به دست آوردن فرصت‌های نوآورانه‌تر کمک کند. مقاله ما پیشنهاد می‌کند که مدیران شرکت‌های خانوادگی باید فرهنگ یادگیری مناسب را در شرکت‌های خود پرورش دهند و آموزش‌های خاصی را برای توسعه توانایی کارکنان برای کسب، ادغام و استفاده از اطلاعات ضبط‌شده توسط پلت‌فرم‌های دیجیتال ارائه دهند. رسانه‌های اجتماعی نحوه ارتباط شرکت‌ها با بازار را کاملاً تغییر داده‌اند و ابزار مفیدی برای جمع‌آوری دانش و اطلاعات خارجی فراهم می‌کنند. این ابزارها توسط شرکت‌های خانوادگی به‌عنوان شکل جدیدی برای ارتباط و همکاری با ذینفعان مختلف مورد استفاده قرار می‌گیرند، بنابراین پتانسیل افزایش فعالیت‌های نوآوری باز را دارند. با این حال، تحقیقات تجربی در مورد این موضوع کمیاب است و برای مدیران چالش برانگیز است تا از تمام پتانسیل‌هایی که رسانه‌های اجتماعی می‌توانند در پرورش نوآوری و توسعه ظرفیت‌های پویا مدیریت دانش در زمینه شرکت خانوادگی به ارمغان بیاورند، بهره ببرند. این کار این موضوع را روشن می کند.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
The purpose of the study is to empirically examine the role of absorptive capacity, as a set of knowledge creation processes, in the relationship between social media and open innovation in the family firm context. In addition, the study analyses the impact of social media use as an antecedent of open innovation in the firms. The examined sample was composed by 113 responding family firms in Spain. The model was estimated through PLS-SEM with smartPLS software 3.3.3. Results confirm the key role played by absorptive capacity in the relationship between social media use and open innovation, proving also how social media use appears as a relevant enabler of open innovation practices. Moreover, findings support the importance of social media use for acquiring external information and knowledge which in turn can help family firms to gain more innovative opportunities. Our paper suggests that managers of family firms should foster an appropriate culture of learning in their firms and provide specific training to develop the staff ability to acquire, integrate and use information captured by digital platforms. Social media has totally transformed the way firms relate to the market and provides a useful tool to collect external knowledge and information. These tools are used by family firms as a new form to connect and collaborate with different stakeholders, so they have the potential to enhance open innovation activities. However, empirical research on the topic remains scarce and is challenging for managers to benefit from all the potential that social media can bring in fostering innovation and to develop dynamic capacities of knowledge management in the family firm context. This work sheds light on this topic.
Introduction
Family businesses are the most important in the economy of a country, and their significance becomes even greater if the consequences of their entrepreneurial work on the overall growth of a society are analysed (Basco, 2010). The defining characteristics of family businesses are focused on management engagement with congenital learning (Cegarra-Navarro & Wensley, 2009) and on the passage of these businesses from one generation to another (Ruiz et al., 2010). As Brumana et al. (2017) point out, family firms adopt strategic behaviour conditioned by their idiosyncratic characteristics (e.g. family ownership, management, and involvement) and motivations (e.g. transgenerational succession). This, in turn, facilitates the emergence of a culture focused on keeping the future in mind and reinforcing constancy (Moss et al., 2014).
Open innovation has become one of the most relevant concepts in innovation management, and it basically involves opening the innovation process to collaborate with external agents or outsiders (Huizingh, 2011). Open innovation may be considered to be particularly troubling in family businesses where their managers are often constrained by a lack of resources and information (Popa et al., 2017; Jalilvand et al., 2019). Since open social media use (SM) can provide an opportunity to foster workplace collaboration of family businesses staff with external stakeholders (Aral et al., 2013; De Zubielqui et al., 2019), social media use can be seen as a source of external information (Mention, 2011; Mention et al., 2019) and a facilitator of open innovation (Mount & García, 2014).
Conclusions, Limitations, and Future Research
Based on the above discussion, the paper offers two valuable contributions to the literature.
First, this research provides empirical evidence of the real impact of social media use in enhancing open innovation practices. Results demonstrate that these tools offer a valuable communication channel to connect with key stakeholders, like customers, supplier or business partners and collaborate with them to develop new products and services. In current turbulent markets, with the current COVID-19 pandemic crisis, the capacity to innovate help family firms to quickly respond to market changes, so it has become a key driver of competitiveness. For example, the case of companies in the hospitality sector and how they must be able to do things differently and innovate in their business models, operations, products and services (delivery services) so that they can continue to stay in the market and achieve sustainable competitive advantages. Considering that empirical research on the specific impact on social media use on innovativeness remains scarce, particularly in a service context in family firms, the findings of this study complement the existing literature and provide a basis for future studies. According to our results, social media tools appear as a basic enabler of open innovation, as it allows family firms to create and capture valuable knowledge involving different stakeholders in the innovation process.
H1. Social Media use positively affects Open Innovation activities
H2. Social Media use positively affects Absorptive Capacity
H3. Absorptive capacity positively affects open innovation
H4. Absorptive capacity mediates the relationship social media use and open innovation