دانلود مقاله تحول در مدل کسب و کار
خلاصه
1. معرفی
2. چارچوب نظری
3. روش تحقیق
4. یافته های تجربی
5. بحث و نتیجه گیری
منابع مالی
اعلامیه منافع رقابتی
منابع
Abstract
1. Introduction
2. Theoretical framework
3. Research method
4. Empirical findings
5. Discussion and conclusion
Funding
Declaration of Competing Interest
References
چکیده
برای بیش از یک دهه، شرکت‌های اقتصاد اشتراک‌گذاری ("sharecoms") در صحنه بین‌المللی با مدل‌های کسب‌وکار مبتنی بر پلت‌فرم دیجیتال جدید که ارزش را از طریق پیکربندی‌های ابعادی منحصربه‌فرد خلق و جذب می‌کنند، فعالیت می‌کنند. با این حال، رابطه بین این مدل‌های کسب‌وکار و گسترش بین‌المللی شرکت‌های سهامی کم‌نظر است. این مطالعه طولی به این شکاف می‌پردازد و بینش‌های تجربی جدیدی را ارائه می‌کند. بر اساس یک مطالعه موردی فرامرزی، بین بخشی از شش شرکت سهامی، ما تکامل مدل کسب‌وکار را در رابطه با بین‌المللی‌سازی بررسی کردیم. نتایج نشان داد که تغییرات چند بعدی در مدل‌های کسب‌وکار رخ داده است که بر بین‌المللی شدن سهام از نظر سرعت، مقیاس و دامنه از طریق علیت دایره‌ای تأثیر می‌گذارد. علاوه بر این، با ایجاد چرخه‌های فضیلت‌آمیز تغییر مدل کسب‌وکار و بین‌المللی‌سازی، sharecoms توانستند به اثرات شبکه دست یابند و ارزش قفل را باز کنند.
Abstract
For over a decade, sharing economy companies (“sharecoms”) have been operating on an international stage with novel digital platform-based business models that create and capture value through unique dimensional configurations. However, the relationship between these business models and the international expansion of sharecoms remains under-theorized. This longitudinal study addresses this gap and presents new empirically driven insights. Based on a cross-border, cross-sector case study of six sharecoms, we investigated the evolution of the business model in relation to internationalization. The results showed that multidimensional changes took place within the business models, impacting the sharecoms’ internationalization in terms of speed, scale, and scope through circular causality. Moreover, by creating virtuous cycles of business model change and internationalization, sharecoms were able to achieve network effects and unlock value.
Introduction
In an era driven by technology and globalization, the development of a firm’s business model and its international endeavors often go hand in hand, especially in the case of young entrepreneurial firms, which are both highly innovative and highly international (Onetti, Zucchella, Jones and McDougall-Covin, 2012). One such firm type operates in the sharing economy; referred to hereafter as “sharecoms” (Thornton, Campbell and Owusu, 2019).
Sharecoms are characterized by innovative business models and accelerated internationalization (Parente et al., 2018, Thornton and Sandberg, 2020). Their value proposition facilitates access to and redistribution of individual peer-to-peer (P2P) users’ tangible and intangible assets delivered via digital platforms (Frenken and Schor, 2017). The asset-light, internet-mediated nature of sharecoms’ business models provides them with increased scalability, meaning that they can reach a global audience with low transaction costs and limited capacity constraints (Täuscher and Kietzmann, 2017, Zeng et al., 2021). As such, they can internationalize immediately (Van Alstyne, Parker and Choudary, 2016) and, typically, do so.
According to Teece, “the right business model is rarely apparent early on in emerging industries” (2010, p. 187). Sharecoms innovate and develop their business models to align with the flourishing environments in which they operate. This strategy often begins early and proceeds rapidly, similar to their international expansion.
Discussion and conclusion
In this study, we sought to answer two research questions: (1) How do sharecom business models evolve during internationalization? and (2) How do changes in the business model affect internationalization? In doing so, new insights emerged regarding how business model change and internationalization relate to one another and evolve. This study also meets the calls for research on sharecom business models (e.g., Täuscher and Laudien, 2018, Bohnsack et al., 2021), aswell as the nexus between business models and internationalization (e.g., Onetti et al., 2012, Bohnsack et al., 2021). Thus, the purpose of this study — to explore cases of internationalized sharecoms over time to enhance the present knowledge of business model changes and internationalization in the sharing economy — has been fulfilled.