فرهنگ ملی و اعتماد مصرف کننده به تجارت الکترونیک
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فرهنگ ملی و اعتماد مصرف کننده به تجارت الکترونیک

 

 

عنوان فارسی مقاله: فرهنگ عمومی و اعتماد مصرف کننده به تجارت الکترونیک
عنوان انگلیسی مقاله: National culture and consumer trust in e-commerce
مجله/کنفرانس: نشریه بین المللی مدیریت اطلاعات – International Journal of Information Management
رشته های تحصیلی مرتبط: مدیریت
گرایش های تحصیلی مرتبط: تجارت الکترونیک
کلمات کلیدی فارسی: حرکت به سوی اعتماد، قابلیت اعتماد، تجارت الکترونیک، فرهنگ عمومی
کلمات کلیدی انگلیسی: Trust, Disposition to trust, Trustworthiness, E-commerce, National culture
نوع نگارش مقاله: مقاله پژوهشی (Research Article)
نمایه: scopus – master journals – JCR
شناسه دیجیتال (DOI): https://doi.org/10.1016/j.ijinfomgt.2017.07.002
دانشگاه: University of Eastern Finland – Business School – Finland
ناشر: الزویر - Elsevier
نوع ارائه مقاله: ژورنال
نوع مقاله: ISI
سال انتشار مقاله: 2018
ایمپکت فاکتور: 4.516 در سال 2017
شاخص H_index: 82 در سال 2018
شاخص SJR: 4.516 در سال 2018
شناسه ISSN: 0268-4012
فرمت مقاله انگلیسی: PDF
تعداد صفحات مقاله انگلیسی: 10
وضعیت ترجمه: ترجمه نشده است
قیمت مقاله انگلیسی: رایگان
آیا این مقاله بیس است: بله
کد محصول: E5515
فهرست انگلیسی مطالب

Highlights


Abstract


Keywords


1. Introduction


2. National culture and consumer trust


3. Model development


4. Methodology


5. Results


6. Discussion and conclusion


Appendix A. Constructs, measurement items and standardized regression weights.


References

نمونه متن انگلیسی مقاله

Abstract


This study uses Hofstede’s cultural dimensions theory to explain variance in consumer trust in e-commerce. We model trust as a combination of a consumer’s disposition to trust and context specific trustworthiness of an online store. The study hypothesizes direct effects of national cultural dimensions on disposition to trust, and of disposition to trust on dimensions of trustworthiness. We also examine whether and how disposition to trust mediates the effects between national culture and trustworthiness of an online store. We test the hypotheses with a sample of 616 online bookstore customers from China and Finland, countries that represent opposite cultural poles in many respects. We find that national culture solely explain 23% of the variance in the consumer’s general disposition to trust, and that disposition to trust is a highly significant predictor of the perceived trustworthiness of an online store. We further find that the mediating role of disposition to trust between national culture and trustworthiness depends greatly on the individual cultural dimension studied.


1. Introduction


Trust in the online environment has gained wide interest in research along with the increase in online transactions and electronic commerce becoming more popular. Lack of trust is a major barrier in the adoption of e-commerce (Chang, Cheung, & Tang, 2013) and concerns about an online store’s trustworthiness are among the most important factors distinguishing online buyers from non-buyers (Kim & Park, 2013). Trust, on the other hand, is found to drive the adoption of information and communication technologies across countries (Kirs & Bagchi, 2012). Indeed, e-commerce has internationalized, and buying products online across national borders has become straightforward and convenient for consumers, providing new business opportunities for both domestic and international online stores. Some consumers shop actively online, but others do not, and consequently managers and academics alike are interested in better understanding the underlying factors between these differences. The influence of an individual’s personality on their adoption of e-commerce in addition to disclosing private information online has recently received growing academic interest (e.g. Bansal, Zahedi, & Gefen, 2016). Trust particularly plays a crucial role in e-commerce, because individuals show different levels of trust towards e-commerce, but individuals between national cultures also vary in their overall level of trust (World Values Survey, 1981–2014). Consequently, the current study integrates the theory of national culture with the research conducted on online trust, in order to explore how dimensions of national culture influence consumers’ beliefs of online store’s trustworthiness.

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