تاثیر کارآفرینی و مدیریت دانش بر تولید پاک
Abstract
1- Introduction
2- Research hypothesis
3- Method
4- Results and discussion
5- Conclusion
References
Abstract
Enterprises from different economic sectors play a fundamental role in furthering a sustainable development in the region where it is inserted. However, it is the environmental practices of these organizations which determine the prompt impacts on environmental sustainability. In this sense, Cleaner Production is responsible for the decrease in natural and material resources’ consumption and energy, as well as for the systematic decrease in waste and pollutants emission. Thus, it is important to identify the strategical guides which came before Cleaner Production and, consequently, lead the enterprises to achieve a Sustainable Competitive Advantage before their competitors. In this context, this research aims at analysing the influence of strategic drivers (Entrepreneurial Orientation, Market Orientation and Knowledge Management Orientation) on Cleaner Production and the Sustainable Competitive Advantage. This research was about a survey applied to 1774 small and medium enterprises in Southern Brazil, in the sectors of transformation industry, commerce and services, and it was analysed by the Structural Equation Modelling, typifying it as a quantitative and descriptive research. The results show there is an intense previous influence of strategic drivers over Cleaner Production, pointing out that the correlations among the three antecedents have a high intensity, showing that the enterprises researched use the strategic drivers separately, and that, when they are combined, there is a higher chance of Cleaner Production success, with a significant increase in Sustainable Competitive Advantage for the small and medium enterprises.
Introduction
The concern raise on environmental problems forces citizens and enterprises to reduce waste, encourages goods recycling, reuse and remanufacture. Thus, environmental sustainability foments the use of environmental practices in the organizations. Among the several environmental practices there is the Cleaner Production (CP), which aims at using natural resources wisely, the innovation in the organizational processes and the minimization of waste production by the enterprises, which excels for a Sustainable Competitive Advantage (SCA) in a progressive world population and, consequently, shortage of natural resources. Within this context, the countries with economy in transition are under pressure to increase the entrepreneur activities which will allow for a rapid growth, thus minimizing the impact on natural resources (Silajdzic et al., 2015). According to De Lucia et al. (2016), since 2010, the year of the 2.0 green revolution, entrepreneurship has been active and competitive in the globalized world, through sustainable initiatives innovation. Coherently, adequate initiatives are necessary to help promote creativity and orientation for entrepreneurship aiming at sustainability (Dentchev et al., 2016; De Lucia et al., 2016).