دانلود مقاله رویکرد استدلال مبتنی بر مورد خلاقیت محور مدل های کسب و کار پایدار
چکیده
کلید واژه ها
1. مقدمه
2. وضعیت تحقیق
3. روش شناسی
4. کاربرد روش
5. نتیجه گیری و چشم انداز
منابع
Abstract
Keywords
1.Introduction
2.State of Research
3.Methodology
4.Application of the methodology
5.Conclusion and outlook
Acknowledgments
References
چکیده
در حالی که مدل‌های کسب‌وکار سنتی عمدتاً منافع پولی را دنبال می‌کنند، مدل‌های کسب‌وکار پایدار سهمی در رویارویی با چالش‌های اکولوژیکی و اجتماعی زمان ما به روش اقتصادی دارند. شرکت ها - به ویژه SME ها - اغلب با چالش توسعه مدل های تجاری پایدار روبرو هستند. به طور معمول، مدل‌های کسب‌وکار جدید اغلب ترکیبی از الگوهای مدل کسب‌وکار شناخته شده را نشان می‌دهند. در این مقاله ما یک رویکرد استدلال مبتنی بر مورد مبتنی بر خلاقیت را برای حمایت از شرکت‌ها در نوآوری مدل‌های تجاری به سمت پایداری به روشی سیستماتیک و خلاق معرفی می‌کنیم. بنابراین، ما روش‌های مختلف مهندسی مدل کسب‌وکار و همچنین نوآوری را ترکیب می‌کنیم و روش‌شناسی حاصل را به‌طور مثال به کار می‌گیریم.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
While traditional business models pursue mainly monetary interests, sustainable business models make a contribution to face the ecological and social challenges of our time in an economic way. Companies - especially SMEs - are often faced with the challenge of developing sustainable business models. Typically, new business models often represent a recombination of already known business model patterns. In this paper we introduce a creativity-driven case-based reasoning approach to support companies in innovating business models towards sustainability in a systematic and creative way. Therefore, we combine different methods of business model engineering as well as innovation and exemplarily apply the resulting methodology.
Introduction
Increasing challenges in the field of sustainability, such as rising global resource consumption [1], growing social inequality [2], or accelerating climate change [3], make sustainable economic systems increasingly necessary and in parallel attractive [4]. In this context, “Life cycle engineering (LCE) is a promising choice to achieve sustainability due to its long-term perspective and consideration of both economic and ecological targets” [5]. Since ecological well-being is the basis for the growth of societies and economies, increased attention must be paid to the environment [6]. However, sustainable business models (SBMs) are part of LCE since they have the potential to address environmental and social challenges in an economic way [7, 8]
Conclusion and outlook
With our proposed approach, we make a contribution in the field of LCE, because LCE “[...] aims at providing engineering tools targeted towards cleaner product-oriented activities for improving the environment while contributing to competitiveness and growth” [48]. The CBR-based approach helps SMEs in the development and innovation of SBMs for archiving environmental and social goals in an economic way. In contrast to the common CBR approaches, the CC demonstrates a new, creative approach that on the one hand allows outside-of-the-box thinking and meets the ability to experiment that is required by SMEs. Thus, the maximum possible creative process is given. On the other hand, the proposed sustainable BMI ensures the feasibility based on the old BM and existing competences of the SME by defining the familiarity as well as the preference model. Thereby, the consideration of sustainability requirements is always an integral part of the proposed business model development method. Our CBR-based approach has the advantage of supporting SMEs in BMI without restricting SMEs in their current innovation strategy. This is because the case base consists of implemented solutions from which the SME adapts solution elements from others, as do 30% of SMEs. The fact that the CBR works in the context of BMI has been demonstrated multiple times by previous proposals (see section 2.2). Thus, based on the successfully implemented use case, we assume that the CC approach based on the CBR approach also performs.