دانلود مقاله تاثیر ازدحام بر نگرش مصرف کنندگان نسبت به ارتباطات مسولیت اجتماعی
نکات برجسته
چکیده
کلید واژه ها
1. مقدمه
2. مرور مطالعات پیشین
2.1. نظریه ازدحام و CSR
2.2. پیشینه CSR در نروژ
2.3. زیربنای نظری - نظریه رفتار برنامه ریزی شده
2.4. چارچوب مفهومی و فرضیه ها
2.4.1. نگرانی زیست محیطی
2.4.2. نگرش نسبت به رفتارها
2.4.3. هنجارهای ذهنی
2.4.4. نگرانی رفتاری درک شده
2.4.5. قصد خرید
2.4.6. نقش دولت درک شده و ازدحام انگیزه های مصرف کنندگان
2.4.7. افشای CSR شرکت ها (FCSRD) و عملکرد CSR درک شده (PCSRP)
3. روش شناسی
3.1. ترکیب و اندازه نمونه
3.2. اندازه گیری
3.3. سوگیری بدون پاسخ
3.4. سوگیری روش رایج
3.5. قابلیت اطمینان مقیاس
4. یافته ها
5. بحث
6. نتیجه گیری
5.1. مفاهیم عملی یافته ها
6. محدودیت ها و دستورالعمل ها برای تحقیقات آینده
ضمیمه
منابع
Highlights
Abstract
Keywords
1. Introduction
2. Literature review
2.1. Crowding-out theory and CSR
2.2. Background of CSR in Norway
2.3. Theoretical underpinnings - The theory of planned behaviour
2.4. Conceptual framework and hypotheses
2.4.1. Environmental concern
2.4.2. Attitudes toward behaviours
2.4.3. Subjective norms
2.4.4. Perceived behavioural concern
2.4.5. Purchase intentions
2.4.6. Perceived government role and the crowding-out of consumers’ motivations
2.4.7. Firms’ CSR disclosures (FCSRD) and perceived CSR performance (PCSRP)
3. Methodology
3.1. Sample composition and size
3.2. Measurement
3.3. Non-Response bias
3.4. Common method bias
3.5. Scale reliability
4. Findings
5. Discussion
6. Conclusion
5.1. Practical implications of findings
6. Limitations and directions for future research
Funding
CRediT authorship contribution statement
Declaration of Competing Interest
Appendix
References
چکیده
فرض بر این است که مسئولیت اجتماعی شرکتی (CSR) در جوامع باز و بازارهای رقابتی که در آن نیروهای بازار ارتباطات و پذیرش داوطلبانه شیوه‌های CSR با کیفیت خود تنظیم‌شده را هدایت می‌کنند، بهتر عمل می‌کند. بنابراین، خرد رایج معتقد است که آگاهی مصرف کننده از فعالیت های CSR مثبت یک سازمان، ادراکات مثبتی را در مورد سازمان ایجاد می کند. در مقابل، ما تأثیر منفی و ناچیز ارتباطات CSR را بر عملکرد درک شده CSR در زمینه نروژ پیدا کردیم. این یافته‌ها با پیش‌بینی‌های نظریه ازدحام همخوانی دارد که نشان می‌دهد سیاست‌های دولتی با اجرای متوسط می‌تواند انگیزه‌های درونی مصرف‌کنندگان را برای کمک به خیر عمومی جابجا کند. علاوه بر این، ما از این ادعا حمایت می‌کنیم که زمینه بر تصمیم‌گیری‌ها تأثیر می‌گذارد، به‌ویژه جایی که هنجارهای مشخصی برای رفتار مناسب وجود ندارد و تصمیم‌ها به ملاحظات اجتماعی حساس هستند. با تکیه بر ادبیات موجود، ما با ارائه توضیحاتی برای نگرش مصرف کنندگان نسبت به ارتباطات CSR بر اساس زمینه و نظریه ازدحام، مشارکت جدیدی ارائه می کنیم.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
Corporate social responsibility (CSR) is assumed to function better in open societies and competitive markets where market forces drive communication and voluntary adoption of self-regulated quality CSR practices. Thus, the common wisdom maintains that consumer awareness of positive CSR activities of an organisation elicits positive perceptions about the organisation. Contrarily, we find negative and insignificant effect of CSR communication on perceived CSR performance in the context of Norway. The findings are consistent with predictions of crowding-out theory which submits that moderately enforced government policies can displace consumers’ intrinsic motivations to contribute to public good. Further, we find support for the contention that context affects decisions, especially where there are no clearly defined norms for appropriate behaviour and decisions are sensitive to social considerations. Building on existing literature, we provide a novel contribution by introducing explanations for consumers’ attitude towards CSR communication based on context and crowding-out theory.
Introduction
The rapid development of many companies has come at the expense of economic and social cost. Hence, corporate social responsibility (CSR) has become a vital concern amongst business managers because companies are evaluated not only on their products or financial performance, but also on their social and environmental performance (Barchiesi and Colladon 2021; Nirino et al., 2021; Rhou et al., 2016). Accordingly, there has been a significant increase in the volume and size of CSR implementation and reporting (Boiral and Heras-Saizarbitoria 2020; Brogi and Lagasio 2019; (Gamerschlag et al., 2011). It stems from an increase in consumers’ awareness regarding the effects of the externalities of human activities on the ecosystem and human health (Chen 2020). Many firms are warming to the possibility of gaining competitive advantage and legitimacy by being socially responsible and doing good (Blomgren 2011).
Conclusion
Overall, our findings contravene the expectations and arguments that take for granted that, CSR disclosures can impact positively on all consumers. For instance, in the literature, there is a supposition of transparency accompanying CSR disclosures (e.g., Hazel and Kang 2018; Rhou et al., 2016). Studies argue that CSR disclosures open the door for transparent dialogue between a firm and its stakeholders (Lewis 2003; Hazel and Kang 2018). Contrary to expectations, our findings show a negative effect of CSR communications on perceived CSR performance. There are two likely explanations for this inconsistency. The first comes from the comments of our respondents that they are sceptical about CSR disclosures. Rather than interpreting them as a transparent initiative, they regard them as camouflage or greenwashing, whereby companies make unsubstantiated claims to deceive the public into thinking that they are socially and environmentally responsible (Du et al., 2010).
H1a: There is a positive relationship between environmental concern and consumers’ attitudes towards patronizing social and environmentally responsible restaurants.
H1b: There is a positive relationship between environmental concern and consumers’ subjective norms towards patronizing social and environmentally responsible restaurants.
H1c: There is a positive relationship between environmental concern and consumers’ perceived behavioural control towards patronizing social and environmentally responsible restaurants.
H2a: There is a positive relationship between people’s attitudes toward social and environmentally responsible restaurants and their intentions to patronize them.
H2b: There is a positive relationship between subjective norms toward social and environmentally responsible restaurants and people’s intentions to patronize them.
H2c: There is a positive relationship between perceived behavioural control toward social and environmentally responsible restaurants and the intentions to patronize them.
H2d: There is a positive relationship between intentions to patronize social and environmentally responsible restaurants and actual purchase behaviour.
H3a: There is a positive relationship between perceived government role towards CSR and perceived CSR performance.
H3b: There is a positive relationship between perceived government role towards CSR and consumers’ purchase behaviour.
H4a: There is a positive relationship between a restaurant’s CSR disclosure and consumers’ perceptions about its CSR performance.
H4b: There is a positive relationship between consumers’ perceptions about a restaurant’s CSR performance and their purchasing intentions for the restaurant.
H4c: There is a positive relationship between consumers’ perceptions about a restaurant’s CSR performance and their purchase behaviour