دانلود مقاله اهمیت مدیریت هتل برای غلبه بر بحران COVID-19
چکیده
مقدمه
مدیریت بحران و بهبود در بحران های بهداشتی
همه گیری کووید 19 در اسپانیا و استراتژی کاهش
روش شناسی
نتایج
نتیجه گیری و پیامدها
منابع
Abstract
Introduction
Crisis management and recovery in health crises
The covid-19 pandemic in Spain and the mitigation strategy
Methodology
Results
Conclusions and implications
References
چکیده
این مقاله تأثیر اقدامات و استراتژی‌های اولیه دنبال‌شده توسط مدیران هتل‌ها را بر بهبود اشغال پس از بحرانی مانند همه‌گیری COVID-19 تجزیه و تحلیل می‌کند. برای انجام این کار، یک نظرسنجی خاص از مدیران هتل های اسپانیا انجام می شود. یافته‌های اصلی نشان می‌دهد که اقدامات کارگری به‌ویژه برنامه‌ریزی برای مقررات اشتغال موقت، راهبردهای نوآوری و تمایز، جهت‌گیری مجدد به بازارهای نزدیک‌تر و کسب اطلاعات از منابع رسمی به عنوان تضمین قطعیت آنها، اقداماتی هستند که تأثیر بیشتری بر احتمال بهبودی دارند. فعالیت هتل علاوه بر این، اقدامات دولتی که به بهبود وضعیت مالی شرکت ها کمک می کند نیز می تواند نقش مرتبطی در بهبود هتل داشته باشد.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
This paper analyses the influence that the initial actions and strategies pursued by hotel managers have on the recovery of occupancy after a crisis such as the COVID-19 pandemic. To do this, a specific survey is carried out on managers of Spanish hotels. The main findings show that labour actions, especially plans for temporary employment regulations, innovation and differentiation strategies, reorientation to closer markets and obtaining information from official sources as a guarantee of their certainty, are the measures that have a greater impact on the possibilities of recovering hotel activity. In addition, government measures that contribute to the improvement of the financial situation of firms can also play a relevant role in hotel recovery.
Introduction
Catastrophic events affect the tourism sector by modifying the attractiveness of destinations and discouraging consumers’ propensity to travel (Cahyanto et al., 2016). Ritchie (2008) points out that tourism is one of the activities most exposed to global risks and is affected by events of all kinds (Cró & Martins, 2017). Among disasters, epidemic outbreaks have a special importance, since the effects are combined with the sometimes forced closure of tourist activities and restrictions on the mobility of citizens. In this sense, the pandemic caused by COVID-19 (disease caused by the SARS-CoV-2 virus) presents four fundamental differences compared with other catastrophic events that have occurred in recent years that make it more severe: intensity, geographical scope, duration, and degree of uncertainty.
Conclusions and implications
This article analyses the effectiveness of the strategies followed by hotel managers on the potential achievement that hotels may experience in terms of occupancy in the case of Spain. To do this, we first made a thorough review of the literature on hotel management during crises and catastrophic events. From this review, we came to the conclusion that it was necessary to define a list of actions to be taken at the critical stage of the epidemic, when hotels were closed, and also strategies to be adopted once hotels reinstate their activity. The relationship under study was then integrated into a survey addressed to hotel managers that was carried out at the end of the State of Alarm in spring 2020. Hotel managers were also asked, from different perspectives, about the expectations that they had for the evolution of occupancy levels in coming seasons. From the 528 valid responses obtained and the estimation of a variety of econometric models, we concluded that initial actions taken by management and planned strategies in combination with some specific characteristics of the establishments contribute to having better recovery prospects.