دانلود مقاله عوامل اساسی اعتیاد به خرید آنلاین در دانشجویان
چکیده
مقدمه
مروری بر مطالعات پیشین
مطالب و روش ها
نتیجه گیری
منابع
Abstract
Introduction
Literature review
Materials and methods
Conclusion
References
چکیده
اعتیاد به خرید آنلاین، که به ناتوانی در کنترل تمایلات خرید آنلاین افراد اشاره دارد، در دهه گذشته با توجه به رواج فناوری های اینترنتی و ظهور استراتژی های بازاریابی مبتنی بر داده در تجارت الکترونیک، توجه زیادی را به خود جلب کرده است. . مطالعه حاضر به دنبال بررسی عوامل تعیین کننده ای است که به طور بالقوه می تواند منجر به اعتیاد به خرید آنلاین در بین دانشجویان دانشگاه ویتنامی شود. ما یک همبستگی قوی بین دفعات خرید آنلاین روزانه و استفاده روزانه از خرید اینترنتی پیدا کردیم. نتایج حاصل از تحلیل سلسله مراتبی نشان می‌دهد که تجربه اینترنتی تأثیر منفی معناداری بر اعتیاد به خرید آنلاین دارد. همچنین زمان صرف شده برای خرید اینترنتی در روز و تعداد دفعات خرید اینترنتی روزانه تاثیر بسزایی بر نمره اعتیاد به خرید آنلاین دارد. به دانش‌آموزان توصیه می‌شود برای جلوگیری از عواقب مخرب ناشی از اعتیاد به خرید آنلاین، روال آنلاین خود را هوشمندانه و کارآمد مدیریت کنند.
توجه! این متن ترجمه ماشینی بوده و توسط مترجمین ای ترجمه، ترجمه نشده است.
Abstract
Online shopping addiction, which refers to the inability to take an individual’s online shopping urges under control has attracted a great deal of research interest over the last decade, given the prevalence of internet technologies and the advent of data-driven marketing strategies in e-commerce. The current study sought to examine the determining factors that can potentially result in online shopping addiction among Vietnamese university students. We found a strong correlation presented between daily online shopping frequency and daily internet shopping usage. Results from the hierarchical analysis indicate that internet experience has a significant negative effect on online shopping addiction. Besides, time spent on internet shopping per day and daily internet shopping frequency has the significant effect on the score of online shopping addiction. Students are recommended to manage their online routine wisely and efficiently to avoid detrimental consequences resulted from online shopping addiction.
Introduction
Following the ever-increasing population of internet users, people progressively choose to shop online to mitigate their negative emotions rather than a strong inclination to own the product (Faber & O’Guinn, 1988). Online consumers have both utilitarian and hedonic shopping motivations and, in most cases, obtain not only product value but also instant gratification during their shopping episodes (To et al., 2007). E-vendors even adopt particular marketing strategies to entice customers to repeat their purchases and, consequently, stimulate unregulated buying (LaRose, 2001). Irresistible and uncontrolled shopping behavior may be potentially abused by a minority of individuals and resulted in an adverse psychiatric problem, which is called compulsive buying behavior (Dittmar, 2005; Duroy et al., 2014), buying-shopping disorder (Müller et al., 2019), and shopping addiction (Jiang et al., 2017; Zhang et al., 2019). The impact of shopping addiction on affected individuals has been extensively scrutinized by researchers in the traditional consumption environment. Notwithstanding, little is known about the relationship between shopping addiction and its potential determining factors in the online context, causing it difficult to fully characterize patterns of this particular behavior.
Conclusion
The current study delves into exploring the determinants of online shopping addiction among Vietnamese students. Our results suggest that the time spent on online shopping per day and daily online shopping frequency significantly predict online shopping addiction. The results obtained here might add valuable insight into the potential risk factors and provide a practical implication for relevant practitioners to mitigate the adverse ramification caused by online shopping addiction. The formulation of efficient programs and policies helping elicit public awareness on potential risks of over-engaging in different online addictive behaviors is warranted. Particularly, students should be educated for their healthy use of online shopping platforms and recommended to manage their online routine wisely and efficiently to avoid detrimental consequences caused by online shopping addiction.
H1: Younger online consumers are more susceptible to online shopping addiction than older cohorts.
H2: There is a significant relationship between gender and online shopping addiction.
H3: Marital status has a significantly different impact on online shopping addiction.
H4: Internet experience has significant effect on online shopping addiction.
H5: Internet shopping usage has significant effect on online shopping addiction.
H6: Internet shopping frequency has significant effect on online shopping addiction.